Top 7 Oncrawl Alternatives | Features, Pricing & Review

In 2025 Oncrawl has established itself as a prominent player in the realm of technical SEO, offering a cloud-based platform designed to provide in-depth insights into website performance. It is trusted by major brands such as Forbes, Vistaprint, and Canon. Oncrawl supports over 1,000 clients across 66 countries. Oncrawl has since then evolved into a more tiered pricing model. Its entry-level plans (starting around €49/month) still cater to mid-sized websites, while enterprise-level plans essential for managing millions of URLs can now climb to €1,900/month or more, narrowing the price gap between Oncrawl and its premium competitors.

This shift reflects the growing complexity of SEO, where site migrations, international SEO, and large-scale e-commerce architectures demand advanced segmentation, log file analysis, and integration with third-party data sources. While Oncrawl excels in many of these areas, some SEOs are now re-visiting their toolkit, seeking alternatives that may offer enhanced features, better scalability, or pricing flexibility to meet their project requirements.

In this article, we’ll explore the key pros and cons of Oncrawl, why you might look for alternatives and criteria for choosing the right one for your SEO growth in 2025. 

Top 7 Oncrawl Alternatives

1. ContentKing
2. Lumar(formerly DeepCrawl)
3. JetOctopus
4. Screaming Frog
5. SE Ranking Website Audit
6. Botify
7. Sitebulb

Why Look for Oncrawl Alternatives?

Despite its strengths, several factors might drive you to explore alternatives:

• Site scope & future scaling: You’re nearing one million URLs and expect rapid growth—tools like DeepCrawl (Lumar) or Botify are engineered for ultra-large-scale enterprise environments.
  
• Real-time monitoring needs: OnCrawl does scheduled crawls and log analysis, but does not offer “real-time” change tracking like ContentKing.
  
• Specific feature demands: Meta-data extraction or advanced JS rendering workflows—Botify excels here, while Oncrawl is still catching up.
  
• Balanced cost-to-feature trade-off: DeepCrawl may offer more flexibility at ~£800/month and ContentKing offers real-time auditing at lower tiers.
  
• Agency workflow compatibility: Many SEO teams operate multi-tool stacks combining crawlers, log analyzers, and monitoring tools to optimize budget and performance.

Criteria for Selecting Oncrawl Alternatives

1. Scalability & Performance
   Can it reliably handle 1M+ URLs with fast cloud crawls or real-time tracking?
2. Monitoring Frequency
   Scheduled crawling (Oncrawl, DeepCrawl) and Real-time detection (ContentKing)
3. Server-log Integration
   Does the tool natively support log analysis, like JetOctopus, OnCrawl, or Botify?
4. Data Integration Capabilities
   Can you combine 3rd-party analytics (e.g., SAP, GA) with crawl data?
5. Feature Depth
   Filtering/custom reporting and Meta-data extraction, JS rendering
6. Cost Structure
   Understand pricing model: per-month vs. annual contracts, page-count tiers, and add-ons.
7. Ease of Use & Support
   Review onboarding experiences and learning curves—prioritize demos and trials.
8. Alerting & Change Tracking
   Whether the tool flags real-time content or code changes (especially for migrations).
9. Vendor Support & Consulting
   Does the provider offer hands-on support (e.g., DeepCrawl’s strategy services)?

Oncrawl Overview

Known for:

Oncrawl is known as a powerful enterprise-level technical SEO platform that specializes in large-scale site auditing, log file analysis, and data-driven insights. It helps SEO teams understand how search engines crawl and index their websites.

Key features:

• Large-Scale Website Crawling — Handles sites with millions of URLs, ideal for enterprise-level projects.
  
• Log File Analysis — Provides insights into how search engines interact with the site, including crawl budget usage and bottlenecks.
  
• Data Visualization — Offers advanced segmentation, dashboards, and exportable reports for easy collaboration.
  
• Content Analysis — Helps identify thin content, duplication, and issues affecting indexability.
  
• Customizable Crawl Settings — Allows SEOs to configure crawl frequency, user agents, and URL parameters.
  
• Integration with Data Warehouses — Supports API exports, making it easier to integrate with BI tools like Tableau and BigQuery

Best for:

Oncrawl is best for large websites (typically over 100,000 URLs) and technical SEO professionals at agencies or in-house teams managing enterprise-level sites. It’s also well-suited for complex site migrations and log-based analysis.

Pricing:

Though Oncrawl doesn’t openly mention pricing on their website, here’s what we found from our research.

• Explorer Plan
  • Approx. €49/month (around £43) based on research however information is not publicly available on the website
  • Basic crawling features, limited functionality
  • Does not include advanced capabilities like JavaScript crawling or log analysis
• Business Plan
  • Approx. €199/month (around £170) based on research however information is not publicly available on the website
  • Includes enhanced features suitable for mid-size to larger websites
• Enterprise (“Infinite & Beyond”)
  • Custom pricing based on requirements
  • Tailored for large, complex SEO and crawling needs

Customer reviews:

Users appreciate Oncrawl’s scalability and comprehensive data exports. It consistently receives praise for its powerful site auditing and actionable insights. However, some users find the log file analysis features overly complex or less relevant for day-to-day SEO tasks, and others note that it lacks real-time monitoring compared to newer tools like ContentKing. Overall, it is recommended for technical SEOs who need deep, customizable crawls and data-driven analysis.

Pros:

• Highly scalable & reliable on large sites – Trusted for handling millions of URLs at high crawl speeds (up to 300 pages/second), ideal for enterprise architectures
  
• Native log file analysis included – Offers comprehensive server-log insights without the need for separate tools; G2 and SoftwareAdvice reviews highlight this as a strong value point
  
• Seamless analytics data integration – Supports connectors for GA4, GSC, Adobe Analytics, Piano, and Matomo, enabling rich, cross-dataset reports
  
• Powerful segmentation & internal linking tools – Highly praised for segmentation by site sections, languages, or custom groups; internal-linking analysis is deemed “invaluable” by users on G2
  
• Permanent data history & auditing dashboards – Provides historic crawl comparisons and customizable dashboards supporting enterprise audit workflows

Cons:

• Relatively high entry-level cost – Entry-level plans (£42–€49/month) exist, but enterprise-scale packages can reach €1,900+/month; overall cost judged “high” in user feedback .
  
• Steep learning curve & interface complexity – Some users find the UI overwhelming, noting that advanced segmentation and analysis require ramp-up time
  
• Data discrepancies reported – A few users mention minor inconsistencies when compared with other SEO platforms, recommending validation checks
  
• Customer support variability – While many report helpful support, others on TrustRadius and G2 mention slower response times on complex issues 

Oncrawl Alternatives 

Here’s a tailored list of alternatives:

• ContentKing 

Excels in real-time monitoring and instant issue detection, making it ideal for websites with frequent updates. It provides live change tracking and alerts but is less focused on deep technical crawl analysis. Great for teams needing quick visibility into site health.

• Lumar (formerly DeepCrawl) 

Designed for large-scale sites and complex migrations, Lumar offers powerful cloud-based crawling with extensive customization options. It’s well-suited for enterprises needing detailed audits and historical snapshots, though it comes with a higher price tag.

• JetOctopus 

Combines efficient log file analysis with comprehensive site audits at a competitive price. It helps visualize crawl budget usage and user access patterns, offering a good balance of features for mid-sized to large websites.

• Screaming Frog 

A popular desktop crawler that’s affordable and versatile for smaller to medium projects. Limited by local machine RAM, it works best for segmented crawls or initial audits, with rich export options for deeper analysis.

• SE Ranking Website Audit 

Provides a structured directory view with crawl visualization and error detection. It’s beginner-friendly and useful for spotting common SEO issues, but does not include advanced log analysis or real-time monitoring.

• Botify 

An enterprise-grade SEO platform offering advanced segmentation, in-depth analytics, and integrations with third-party data. It’s extremely powerful but comes at a premium price (~£2000/month), suited for large-scale, complex SEO operations.

• Sitebulb 

Desktop-based SEO auditing tool with interactive visual crawl maps and prioritization features. It’s favored by agencies for its user-friendly reports but doesn’t support real-time monitoring or log file analysis.

1. ContentKing Overview

Known for:

ContentKing is best known for its real-time website monitoring and SEO auditing with instant alerts, allowing teams to detect and fix issues quickly. It is popular among agencies and in-house SEO teams who want continuous tracking without complex setups.

Key Features:

• Continuous, cloud-based crawling with real-time change detection and alerts
  
• Automated SEO audits with prioritized issue lists
  
• Team collaboration tools with task management
  
• Integrations with Google Analytics and Search Console
  
• User-friendly dashboard focusing on monitoring rather than deep technical crawling

Pros:

• Excellent for ongoing monitoring and fast error detection
  
• Scales well for multiple sites and moderate to large sites (though very large sites nearing millions of URLs may need enterprise tools)
  
• Intuitive and easy to use with minimal configuration
  
• Great collaboration features for teams
  
• Pricing is reasonable for mid-sized businesses compared to some enterprise-level tools

Cons:

• Not ideal for very large sites (approaching millions of URLs) needing deep technical crawl customization and segmentation
  
• Lacks advanced log file analysis capabilities some enterprises find valuable (though some users see log file analysis as overhyped)
  
• Focuses more on monitoring than comprehensive site migration audits or historic crawl snapshots
  
• Can be costly if site count or URL volume grows substantially

Best for:

Mid-sized SEO teams and agencies needing reliable real-time site monitoring, quick issue alerts, and collaborative workflows. Also suitable for businesses looking to maintain site health rather than conduct deep technical SEO audits.

Pricing & Customer Reviews:

Based on our research, plans typically start around $139/month, depending on the number of pages and features included.

• Pricing can scale based on domain size and additional features.
• Custom enterprise plans available for larger sites and agencies.

Customer reviews on platforms like G2 and Capterra remain positive, highlighting ContentKing’s real-time monitoring, intuitive interface, and quick issue alerts as major strengths. Users appreciate the tool’s ability to reduce manual checks and improve team collaboration. Some feedback notes the pricing can become steep for very large or multiple sites, and advanced technical SEO users sometimes seek deeper crawl customization. Overall, ContentKing maintains a strong reputation for reliability and customer support.

ContentKing vs Oncrawl Summary

ContentKing shines in real-time monitoring and rapid alerting, making it ideal for teams that prioritize immediate response to SEO issues and ongoing site health checks. It’s user-friendly and supports collaborative workflows, suited for mid-sized sites or agencies managing multiple clients. Oncrawl, by contrast, is geared toward enterprise users with large, complex sites (up to millions of URLs) requiring detailed, customizable crawls, advanced log file analysis, and integration with diverse datasets such as sales or internal analytics. Oncrawl’s strength lies in deep technical insights and granular segmentation, valuable during large-scale site migrations or complex SEO audits. Pricing reflects this, with Oncrawl generally more cost-effective than enterprise tools like Botify but higher than ContentKing, fitting users who need more technical depth. In summary, choose ContentKing for continuous monitoring and quick fixes, and Oncrawl for comprehensive, technical SEO analysis at scale.

2. Lumar(formerly Deepcrawl) Overview

Known for:

Lumar (DeepCrawl) is known as a powerful cloud-based enterprise SEO crawler and site auditing tool designed to handle very large websites—scaling easily to millions of URLs. It’s recognized for its cloud infrastructure that offloads crawling from local machines, customizable crawl configurations, and detailed historic crawl snapshots ideal for site migrations and ongoing technical SEO monitoring.

Key features:

• Cloud-based crawling that supports very large sites without taxing local hardware.
  
• Customizable crawl settings (advanced filtering, crawl scope) for focused audits.
  
• Historic crawl comparisons to monitor site changes over time, perfect for migrations.
  
• Comprehensive technical SEO reports covering errors, redirects, duplicate content, and indexability.
  
• Data export capabilities for deep analysis in spreadsheets or external tools.
  
• Integration potential with log file analysis tools (though this is seen as a premium or optional add-on).
  
• Scalability to crawl millions of URLs with reliable performance.
  
• User-friendly interface suitable for agencies and enterprise SEO teams.

Pros:

• Excellent for large-scale sites (millions of URLs), often preferred over desktop crawlers like Screaming Frog for massive sites.
  
• Useful for complex site migrations with pre/during/post crawl snapshots.
  
• Cloud-based approach means no local hardware limitations.
  
• Flexible crawl configurations to target specific URL subsets or content types.
  
• Strong technical SEO insights and reporting.
  
• Good historical tracking and export options.
  
• Recommended by agencies managing large clients.
  
• Less expensive than Botify but offers many enterprise features.

Cons:

• Pricing can be relatively high (£800+ per month quoted by users).
  
• Some users find the UI less intuitive compared to competitors like Oncrawl or ContentKing.
  
• Log file analysis can be seen as overhyped and complex to implement effectively, leading some users to question its ROI.
  
• Less flexibility in integrating third-party data compared to Oncrawl.
  
• Can be overwhelming to analyze very large datasets (e.g., 30 million+ URLs) without segmenting and sampling.
  
• Some users prefer combinations of tools rather than relying on Lumar alone.

Best for:

• Large enterprise websites with hundreds of thousands to millions of pages.
  
• SEO teams needing scalable, cloud-based crawling and detailed technical audits.
  
• Site migrations requiring historic crawl data snapshots.
  
• Agencies managing multiple large-scale client sites.
  
• Organizations looking for robust technical SEO insights without the highest Botify price tag.

Pricing & Customer Reviews

Pricing:

Deepcrawl (Lumar) doesn’t show pricing openly in website. But based on our research, we found the below pricing plans.

• Starter: $89/month (annual billing) — covers up to 100,000 URLs and 5 projects.
• Basic: $139/month — supports approximately 200,000 URLs.
• Enterprise/Tailored Plans: Custom pricing based on scale and needs. For example, crawling over 1 million URLs could cost between $30,000 and $100,000 per year.
• Month-to-month option: Around $89/month, with discounts for annual subscriptions.

Customer reviews (from G2 and others):

• Generally positive, highlighting Lumar’s scalability, cloud infrastructure, and suitability for very large sites.
  
• Users appreciate the advanced crawl customization and historic snapshot features.
  
• Common praise for Lumar’s role in successful site migrations and large-scale audits.
  
• Criticism often revolves around pricing, learning curve, and the complexity of log file analysis features.
  
• Some users note that the interface and reporting can feel less user-friendly than Oncrawl or ContentKing.
  
• Overall rating around 4.2/5 on G2, with a majority recommending it for enterprise use.

Lumar (formerly Deepcrawl) vs Oncrawl — Summary:

Both Lumar and Oncrawl serve enterprise SEO needs with powerful crawling capabilities, but they differ in focus and pricing:

• Scalability: Lumar is highly praised for handling extremely large sites (millions of URLs) with robust cloud-based crawling, making it ideal for massive-scale projects. Oncrawl is also scalable but generally better suited for sites up to several million URLs with an emphasis on data integration and SEO impact analysis.
  
• Pricing: Oncrawl is more affordable (£200/month) compared to Lumar (£800/month+), appealing to teams looking for value with strong features.
  
• Features: Oncrawl shines with its ability to integrate third-party data (analytics, sales, etc.) into crawl reports, advanced segmentation, and user-friendly dashboards, making it more flexible for holistic SEO analysis. Lumar excels in historic crawl snapshots and deep technical auditing but has less focus on external data integrations.
  
• Ease of Use: Oncrawl is often noted for a more intuitive interface and easier onboarding, while Lumar can have a steeper learning curve but offers deeper customization.
  
• Log File Analysis: Both support log analysis, but users often question the value and complexity of this feature in Lumar, sometimes preferring simpler tools or separate log analysis solutions.
  
• Best Use Case: Lumar is great for very large sites requiring powerful, customizable crawling and historic audit data. Oncrawl is suited for SEO teams wanting integrated SEO impact reporting and easier multi-data source analysis at a more moderate price point.

In conclusion, your choice depends on your site size, budget, and workflow preferences. If you need maximum scalability and historic crawl capabilities for huge sites, Lumar is an excellent choice. If you want strong SEO data integration, user-friendly reporting, and a lower price point, Oncrawl may be a better fit.

3. JetOctopus Overview

Known for:

JetOctopus is known as a cloud-based, enterprise-grade SEO crawler and log analyzer designed to handle very large websites with millions of URLs efficiently. It is especially recognized for its fast crawling speeds, detailed log file analysis capabilities, and user-friendly interface. JetOctopus has gained popularity among SEO professionals managing large-scale sites who need comprehensive crawl data paired with server log insights.

Key features:

• Cloud-based crawling with support for very large websites (millions of URLs)
  
• Powerful log file analysis integrated with crawl data for deep technical SEO insights
  
• Visualizations and interactive dashboards for crawl diagnostics and issue tracking
  
• Customizable crawl settings and filters for targeted audits
  
• Historical data storage and trend analysis over time
  
• Alerts and notifications for key issues or changes detected
  
• API access and integration with external tools
  
• Detailed URL segmentation and grouping for easier data management
  
• Page speed and Core Web Vitals monitoring
  
• Mobile and desktop user-agent crawling options

Pros:

• Extremely fast crawling suitable for enterprise-level sites with huge URL volumes
  
• Integrated log file analysis helps identify crawl budget issues and server responses
  
• Easy to use interface with visual reports accessible even for non-technical stakeholders
  
• Good customization for crawl configuration and data exports
  
• Strong support for multi-domain and multi-language site audits
  
• Competitive pricing relative to some other enterprise crawlers
  
• Robust historical trend tracking allows for monitoring SEO impact over time

Cons:

• The UI can be overwhelming initially due to the wealth of data and features
  
• Some advanced features require a learning curve and may need setup support
  
• API and integrations, while available, are less extensive compared to Oncrawl or Botify
  
• Lacks some deeper data enrichment capabilities found in Oncrawl (e.g., direct data imports from certain analytics or sales systems)
  
• Smaller user community compared to some older tools

Best for:

• Large enterprises, agencies, and SEO teams managing sites with hundreds of thousands to millions of URLs
  
• Companies seeking combined crawl and log file analysis in a single platform
  
• SEO professionals who want fast crawl turnaround times and comprehensive technical site audits
  
• Teams that value visual reporting and historical SEO trend tracking
  
• Organizations looking for a more cost-effective alternative to Botify or Deepcrawl

Pricing & Customer reviews:

• Pricing: Starts around $100/month for the base plan, scaling up based on features and crawl volume.
• Even the higher-tier plans remain more affordable than most competitors, including Deepcrawl and Oncrawl.

• Customer reviews: Users on G2 and TrustRadius praise JetOctopus for its speed, comprehensive log analysis, and clean UI. Many highlight its value for money and responsive customer support. Criticisms mainly revolve around the learning curve for advanced features and limited integrations compared to Oncrawl. Overall ratings hover around 4.2 to 4.5 stars out of 5.

JetOctopus vs Oncrawl: Summary 

JetOctopus and Oncrawl both serve as powerful SEO crawling platforms with strengths tailored to large-scale technical SEO audits. JetOctopus excels in rapid cloud crawling combined with integrated log file analysis, making it a strong choice for enterprises needing detailed crawl and server data in one place. Its visual dashboards and competitive pricing offer excellent value for those managing huge URL volumes.

Oncrawl, on the other hand, is known for its deep data enrichment capabilities, allowing integration of third-party analytics and sales data alongside crawl metrics. It provides more advanced segmentation, customizable reporting, and richer SEO impact analysis, which benefits organizations with complex multi-domain and multi-language setups and those needing detailed correlation between crawl data and business KPIs.

While JetOctopus’s interface can be easier for teams focused primarily on technical SEO with logs, Oncrawl’s flexibility and integrations make it ideal for SEO teams looking to combine technical, content, and business data into their analysis. Pricing-wise, JetOctopus is generally more affordable than Oncrawl for comparable crawl volumes but may lack some advanced features.

Ultimately, the choice depends on the scale, technical requirements, and data integration needs of your SEO projects.

4. Screaming Frog SEO Spider Overview

Known for:

Screaming Frog is a widely popular desktop-based website crawler, known for its powerful and flexible SEO site auditing capabilities. It is especially favored for its deep crawling features, detailed reports, and the ability to crawl both small and large websites by breaking them into segments. It’s a staple tool among SEO professionals for technical audits, site migrations, and link analysis.

Key features:

• Comprehensive site crawling for detecting broken links, duplicate content, redirects, and metadata issues.
  
• Custom extraction using XPath, regex, and CSS selectors for advanced data mining.
  
• Integration with Google Analytics, Google Search Console, and PageSpeed Insights.
  
• Visualizations including crawl path diagrams and site architecture mapping.
  
• Crawl segmentation for handling very large websites by splitting into smaller parts.
  
• Exportable reports in multiple formats (CSV, Excel).
  
• JavaScript rendering for crawling SPA and JS-heavy sites.
  
• Scheduling and automation via API (with some limitations).
  
• Supports audit for hreflang tags, canonical tags, meta robots, and schema markup.

Pros:

• Extremely detailed and customizable crawling capabilities.
  
• Ability to crawl large websites by segmenting or running partial crawls.
  
• Offline, desktop-based—no dependency on cloud or internet speed.
  
• Affordable compared to enterprise SaaS tools.
  
• Extensive user community and rich documentation.
  
• Fast and reliable for mid-sized sites.
  
• One-time license for annual renewal—predictable pricing.

Cons:

• Requires sufficient RAM and processing power; can be limited by desktop hardware.
  
• Not cloud-based, so limited collaboration and multi-user capabilities.
  
• Steeper learning curve for advanced features.
  
• Lacks built-in integration of third-party data beyond GA and GSC.
  
• No native log file analysis or direct SEO impact measurement.
  
• Manual data processing often required for large datasets.
  
• UI can be overwhelming for beginners

Best for:

• Freelancers, small to medium agencies, and in-house SEO teams.
  
• SEO professionals who prefer a desktop solution.
  
• Website migrations and redirect audits.
  
• Detailed technical SEO audits on segmented large sites.
  
• Users who want deep, customizable crawl data without ongoing subscription cloud costs.
  
• Those with sufficient technical knowledge to utilize advanced crawling and data export.

Pricing & Customer reviews:

Pricing:

Free Version: Crawl up to 500 URLs per crawl. Includes basic features like broken links/redundant content checks, XML sitemap generation, meta-data analysis, etc.

Paid License (annual, per user):

• £199 (approx. $259 / €245) per year
• Removes crawl limit (subject to hardware capability)
• Unlocks advanced features like saving and reopening crawls, scheduling, JavaScript rendering, Google Analytics/Search Console/PageSpeed integrations, custom extraction, AMP & structured-data support, spell-check, crawl comparisons, and more.

Customer reviews:

• G2: 4.6/5, praised for powerful crawling and data accuracy.
  
• Users highlight its unmatched flexibility and cost efficiency.
  
• Some mention hardware limitations on very large sites and need for manual data handling.
  
• Popular for its reliability and strong SEO audit reports, but some find the interface dated.

Screaming Frog vs Oncrawl: Summary

Screaming Frog and Oncrawl serve overlapping but somewhat different SEO needs. Screaming Frog excels as a highly customizable desktop crawler that gives SEOs granular control over their audits, ideal for mid-sized to large sites when segmented properly. It is affordable and powerful but limited by hardware and lacks cloud collaboration and integrated data analysis beyond crawling.

Oncrawl, on the other hand, is a cloud-based enterprise tool that combines crawling with analytics integration, log file analysis, and SEO impact metrics, enabling more automated insights and team collaboration. It’s better suited for very large websites, multi-site management, and organizations that want a holistic SEO platform rather than a crawl-only tool.

In summary, Screaming Frog is best for SEOs wanting deep, manual control and cost-efficiency on mid-sized projects, whereas Oncrawl offers a scalable, integrated solution designed for enterprise needs with advanced data-driven SEO insights.

5. SE Ranking Website Audit Tool Overview

Known for:

SE Ranking is recognized for its comprehensive suite of SEO tools, offering keyword tracking, competitor analysis, backlink monitoring, and robust website auditing capabilities.

Key Features:

• Comprehensive Website Audits: Analyzes over 130 parameters, including meta tags, page load speed, HTTP status codes, redirects, and more.
  
• Core Web Vitals Assessment: Evaluates site performance against Google’s Core Web Vitals guidelines.
  
• JavaScript Rendering: Supports auditing of JavaScript-heavy websites, essential for modern web applications.
  
• Audit Comparison: Allows users to compare current audit results with previous ones to track improvements.
  
• Customizable Reports: Generates detailed, white-labeled PDF reports that can be tailored to specific needs.
  
• Scheduled Audits: Enables regular site audits to monitor ongoing SEO health.

Pros:

• User-Friendly Interface: Intuitive dashboard with clear visualizations and actionable insights.
  
• Comprehensive Analysis: Covers a wide range of SEO factors, providing a holistic view of website health.
  
• Affordable Pricing: Offers competitive pricing plans suitable for various business sizes.
  
• White-Labeling Capabilities: Ideal for agencies needing branded client reports.
  
• Free Trial Available: Provides a 14-day free trial with no credit card required.

Cons:

• Limited JavaScript Rendering in Lower Plans: Advanced JavaScript rendering is only available in higher-tier plans.
  
• Backlink Analysis Limitations: Some users report that the backlink research feature lacks detailed filters.
  
• API Access Restricted: API access is only available on the most expensive plan.

Best for:

• Agencies: Looking for a comprehensive, white-labeled SEO auditing solution.
  
• Small to Medium Enterprises (SMEs): Seeking an affordable yet powerful SEO toolset.
  
• Freelancers: Needing a versatile platform for client reporting and SEO analysis.

Pricing & Customer Reviews:

SE Ranking offers three main subscription plans:

• Essential Plan: $52/month
  
• Pro Plan: $95.20/month
  
• Business Plan: $207.20/month

Conclusion:

Customer reviews highlight SE Ranking’s affordability and comprehensive features. Users appreciate the intuitive interface and the depth of analysis provided. However, some have noted that advanced features like JavaScript rendering and API access are limited to higher-tier plans.

SE Ranking’s Website Audit tool is known for offering a comprehensive SEO analysis covering over 130 parameters, including Core Web Vitals and JavaScript rendering (available in higher-tier plans), at a highly competitive price starting around $23 per month. It is user-friendly, supports white-labeled reporting, and suits small to medium businesses, freelancers, and agencies looking for an affordable yet powerful auditing solution. Customer reviews praise its ease of use and depth of insights, although advanced features like API access are limited to higher plans. In contrast, Oncrawl is a more enterprise-focused, premium tool delivering deeper technical SEO audits and advanced rendering capabilities, with pricing tailored to larger organizations’ needs. While Oncrawl offers highly customizable reports and robust crawl analysis, it comes at a significantly higher cost. Overall, SE Ranking is ideal for users seeking a cost-effective, versatile audit tool, whereas Oncrawl caters better to enterprises requiring advanced, large-scale SEO analytics.

6. Botify Overview

Known for:

Botify is known as a leading enterprise SEO platform specializing in comprehensive website crawling, log file analysis, and deep SEO insights designed for very large and complex websites. It is widely recognized for its ability to handle millions of URLs efficiently and for integrating SEO data with business metrics to prioritize actions that impact revenue.

Key Features:

• Enterprise-scale crawling with support for millions of URLs and distributed cloud infrastructure.
  
• Log file analysis tightly integrated with crawl data for deep technical SEO diagnostics.
  
• Content performance and SEO impact tracking by connecting crawl data with Google Analytics, Google Search Console, and other data sources.
  
• Site structure analysis including internal linking, page grouping, and URL clustering.
  
• Automated issue detection and prioritization based on SEO impact and business value.
  
• Customizable dashboards and reporting tailored for different teams (SEO, dev, marketing).
  
• Multi-site and multi-language support for large international websites.
  
• API access and integration capabilities for enterprise workflows.

Pros:

• Extremely powerful and scalable for very large websites with complex structures.
  
• Deep integration of log files and crawl data provides actionable SEO insights.
  
• Sophisticated segmentation and URL grouping capabilities.
  
• Strong support and onboarding from Botify’s customer success teams.
  
• Enables prioritization of SEO tasks based on potential revenue impact.
  
• Continuous crawling and monitoring with alerting.

Cons:

• High cost, typically out of reach for smaller businesses or budgets.
  
• Steeper learning curve compared to more straightforward crawlers.
  
• Setup and full utilization often require dedicated SEO and technical resources.
  
• Some users find the interface complex, requiring time to master.
  
• Pricing is typically custom and can be expensive depending on URL volume and features.

Best for:

• Large enterprises and agencies managing millions of URLs and complex, multi-domain websites.
  
• Businesses seeking to integrate SEO data deeply with business metrics for ROI-focused SEO.
  
• Teams with the resources to invest in an enterprise-grade platform with full onboarding and support.
  
• Organizations needing advanced log file analysis combined with crawl data.
  
• Sites with multilingual, multi-country setups requiring granular SEO monitoring and reporting.

Pricing & Customer Reviews:

• Pricing: Based on our research, typically starts around $2,000/month and can scale to $10,000+/month depending on the site size, complexity, and included features.
• Customer Reviews:
  
  • Botify scores highly on G2 and other platforms with ratings around 4.2 to 4.7 out of 5.
    
  • Users commend its robustness, detailed insights, and ability to handle massive websites.
    
  • Some feedback highlights the cost and complexity as barriers for smaller teams.
    
  • The customer service and onboarding support are often praised for helping enterprises maximize value.

Botify vs Oncrawl: Summary

Both Botify and Oncrawl are powerful SEO platforms tailored for large-scale enterprise SEO needs, but they serve slightly different market segments and use cases. Botify stands out with its deep integration of log file analysis and business performance data, offering granular insights for sites with millions of URLs and complex SEO demands. It is often chosen by organizations requiring extensive customization and integration, and those focused on prioritizing SEO efforts by revenue impact. However, this power comes with a premium price and a steeper learning curve.

Oncrawl, meanwhile, offers a strong balance of enterprise-grade crawling, data visualization, and user-friendly interfaces, at a lower entry price point than Botify. It excels in connecting crawl data with third-party analytics and sales data, making it attractive for companies needing actionable SEO insights without the top-tier Botify cost. Oncrawl is praised for its segmentation capabilities and ease of use relative to Botify, though it may not offer quite as deep log analysis or as extensive customization.

In summary, for enterprises managing very large, complex sites with extensive budgets and dedicated SEO teams, Botify remains the market leader. For organizations seeking a more cost-effective but still powerful alternative with strong analytical features and integrations, Oncrawl offers an excellent middle ground.

7. Sitebulb Overview

Known for:

Sitebulb is recognized as a powerful desktop-based SEO crawler and auditing tool that provides deep technical SEO insights with a user-friendly interface. It’s favored for its clear visualizations and detailed, actionable audit reports. Many SEO professionals appreciate Sitebulb for its strong focus on usability combined with enterprise-level data processing capabilities on a desktop environment.

Key features:

• Comprehensive website crawling with deep technical analysis (broken links, redirects, duplicate content, structured data, etc.)
  
• Visual site architecture maps and crawl visualizations to easily understand site structure
  
• Powerful audit reports with prioritized SEO issues and recommendations
  
• Support for custom extraction with XPath, regex, and CSS selectors
  
• Integration with Google Analytics and Google Search Console data for enhanced insights
  
• Ability to export data in various formats for further analysis
  
• Audit history tracking to monitor SEO progress over time
  
• Cloud sync and project sharing options available for team collaboration

Pros:

• Intuitive and visually rich user interface that simplifies complex technical SEO data
  
• Desktop-based, so no crawling limits imposed by subscription tiers (limited by your machine’s resources)
  
• Affordable pricing compared to enterprise cloud crawlers while still powerful
  
• Strong reporting with actionable insights suitable for clients and internal teams
  
• Frequent updates with added features and improved performance
  
• Good customer support and active user community

Cons:

• Being desktop-based, crawling extremely large sites (millions of URLs) can be constrained by hardware and processing speed
  
• Requires some technical knowledge to fully leverage advanced features like custom extraction
  
• No cloud-based crawling, so less suited for continuous monitoring at scale
  
• Integration options are less extensive than some cloud-based competitors like Oncrawl or Botify

Best for:

• SEO professionals and agencies handling small to medium-large websites who want detailed technical audits
  
• Users who prefer desktop tools over cloud platforms and want control over data and crawl settings
  
• Businesses and consultants focused on deep site audits, especially when budget constraints limit enterprise cloud solutions
  
• Those requiring detailed visualizations of site architecture for client presentations or internal strategy

Pricing & Customer reviews:

• Starts at approximately $180/year (Lite) with essential features.
• Pro plan at approximately $425/year includes unlimited projects, JavaScript crawling, crawl comparisons, and other advanced features.
• Annual plans offer discounts.
• No crawl limits except what your local machine can handle, which is appealing for those with powerful hardware.
• Customer reviews on G2 and other platforms highlight its excellent usability, detailed reports, and value for money.
• Some users mention occasional performance lags on very large sites and a learning curve for advanced features but generally praise the tool’s capabilities and support.

Sitebulb vs Oncrawl

Both Sitebulb and Oncrawl are highly regarded technical SEO tools but serve somewhat different use cases. Oncrawl is a cloud-based platform designed for enterprise scale with strong data integration, automation, and scalable monitoring for very large sites. It excels in combining crawl data with analytics and user metrics, providing advanced segmentation and business impact analysis. Sitebulb, meanwhile, shines as a desktop-based solution focusing on deep technical audits and rich visualizations, often preferred by agencies and SEO specialists working on small to medium-large sites or those wanting an affordable alternative with powerful features. While Oncrawl offers extensive collaboration and integration features suitable for enterprise teams, Sitebulb offers more control over the crawling environment and is more budget-friendly for individual consultants or smaller teams. The choice depends largely on site size, budget, and the need for cloud collaboration versus desktop-based auditing.

How to Choose the Right Oncrawl Alternative

Choosing the right Oncrawl alternative depends on your website’s size, technical complexity, and your team’s specific needs. Here’s a step-by-step approach to help guide your decision:

1. Assess Your Website’s Size and Complexity

• For small to medium websites (under 100,000 URLs), lighter tools like Screaming Frog, Sitebulb, or SE Ranking might be sufficient.
  
• For large, enterprise-level websites (1 million+ URLs), you’ll need a scalable, cloud-based crawler like Deepcrawl, ContentKing, JetOctopus, or Botify.

2. Prioritize Real-Time Monitoring

• If catching issues as they happen is critical (e.g., after site migrations or frequent updates), tools like ContentKing stand out for their continuous monitoring and instant alerts.
  
• Traditional crawlers like Deepcrawl and JetOctopus often run on a scheduled basis rather than in real-time.

3. Decide on Log File Analysis

• Do you really need in-depth log file insights? If yes, consider JetOctopus or Oncrawl itself.
  
• If not, focus on tools that offer strong site auditing without extra complexity.

4. Consider Migration Support

• For complex site migrations, choose a tool that allows pre- and post-migration snapshots, historical comparisons, and flexible crawl configurations. Deepcrawl and ContentKing both excel here.

5. Check Integration Needs

• Look for tools that integrate seamlessly with Google Search Console, Google Analytics, or your BI platforms. Oncrawl, JetOctopus, and Lumar (Deepcrawl’s newer suite) all offer solid integrations.

6. Evaluate Pricing and Support

• Weigh your budget against the value you’ll get from the tool.
  
• Tools like Oncrawl (£200/month) or JetOctopus are more budget-friendly than high-end options like Botify (£2000/month).
  
• Check for reliable customer support, training, and community forums.

7. Test the Tool

• Most platforms offer demos or free trials. Use them to evaluate usability, reporting depth, and overall fit for your workflow.

Conclusion

While Oncrawl stands out as an excellent technical SEO platform for large-scale website auditing and log file analysis, it’s not the only choice for enterprise-level sites. In 2025, as SEO is rapidly evolving, tools like ContentKing, Deepcrawl, and JetOctopus offer powerful alternatives that often combine real-time monitoring, customizable crawls, and competitive pricing.

Choosing the right alternative ultimately depends on your website’s size, your need for real-time monitoring, and your appetite for log file analysis. For example, ContentKing shines with instant change tracking, making it invaluable for sites that demand rapid responses to issues. Meanwhile, Deepcrawl’s powerful segmentation and migration support make it an unbeatable choice for complex site transitions. Tools like JetOctopus provide affordable log file analysis without the high price tags of competitors like Botify.

Ultimately, it’s about finding a balance between features, scalability, and budget. Testing these alternatives through demos or trials will ensure you find the right fit for your technical SEO needs, helping you monitor and optimize your site’s performance with confidence.

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