How to prune content using conversion data, not traffic alone: build a URL inventory, apply a keep, improve, merge, noindex or remove matrix, redirect safely and measure the impact.

How to build a revenue keyword set: collect keywords from conversion data, filter for buying intent, score by revenue value and winnability, group by page and keep the top 100.

Search coverage measures the share of your revenue keywords where you rank in the top 3. Here is how to define it, build the keyword set, measure it, model revenue and improve it.