How to build an SEO forecast finance will accept: a seasonal baseline, keyword level opportunity, ramp curves, conversion to revenue, three scenarios, risk adjustments and payback.

How to prune content using conversion data, not traffic alone: build a URL inventory, apply a keep, improve, merge, noindex or remove matrix, redirect safely and measure the impact.

How to build a revenue keyword set: collect keywords from conversion data, filter for buying intent, score by revenue value and winnability, group by page and keep the top 100.