How Claude Skills work, which SEO workflows to package as skills, how to write and test a SKILL.md, and how to install and share skills safely, with three example skills for briefs, page audits and Search Console reports.

How to analyse Google Search Console data with Claude: getting exports past the 1,000 row limit, finding pages that lost clicks and why, quick wins, cannibalisation, topic clusters and AI Overview impact, with prompts to copy.

How to use Claude for SEO: which tasks it handles well, how to set up Projects, Skills, connectors and Claude Code for keyword clustering, briefs, technical audits and reporting, and where AI should not be trusted.