A marketing head signs up for an AI visibility tool, enters 20 prompts and sees her brand mentioned in 35% of ChatGPT answers. A month later it is 20%. Nothing changed on her site. The tool was not wrong; 20 prompts checked once a week is simply too small a sample for answers that change every time they are asked. Choosing an AI visibility tool is less about features and more about how many prompts, platforms and runs you get for your money.
The short answer: the best AI visibility tracking tools for ChatGPT and Perplexity in 2026 are Peec AI (best balance of price and depth), Profound (best for enterprise brands), Otterly.AI (best low cost starting point), Scrunch (best for broader platform coverage with site optimisation), Rankscale (widest engine coverage on a credit model), Semrush’s AI Visibility Toolkit and Ahrefs Brand Radar (best if you already use those suites), SE Ranking (AI tracking inside a value suite) and Clearscope (AI tracking alongside content grading). Compare them on cost per tracked prompt, platforms covered and how often prompts are re run.
AI visibility tracking tools compared
| Tool | Best for | Entry plan | Prompts on entry plan |
|---|---|---|---|
| Peec AI | Mid sized teams and agencies | $95 a month | 50 |
| Profound | Enterprise brands | $99 a month | 50, ChatGPT only |
| Otterly.AI | Small budgets | $29 a month | 15 |
| Scrunch | Tracking plus site optimisation | $250 a month | 125 |
| Rankscale | Widest engine coverage | $17 a month, billed yearly | Credit based |
| Semrush AI Visibility Toolkit | Semrush users | $99 a month add on | Plan dependent |
| Ahrefs Brand Radar | Ahrefs users | See vendor | Plan dependent |
| SE Ranking | Value suite with AI tracking | $103.20 a month, billed annually | Plan dependent |
| Clearscope | Content teams | $129 a month | 50 |
Prices were checked in October 2026 from vendor pages, Capterra, G2 and other pricing trackers, linked in each section. AI visibility pricing changes quickly, so confirm before buying.
Cost per tracked prompt
Monthly price alone is misleading. Dividing each plan’s price by the number of prompts it tracks gives a fairer comparison:
| Plan | Price a month | Prompts | Cost per prompt |
|---|---|---|---|
| Otterly.AI Premium | $489 | 400 | $1.22 |
| Peec AI Advanced | $495 | 350 | $1.41 |
| Peec AI Pro | $245 | 150 | $1.63 |
| Otterly.AI Standard | $189 | 100 | $1.89 |
| Peec AI Starter | $95 | 50 | $1.90 |
| Otterly.AI Lite | $29 | 15 | $1.93 |
| Profound Starter | $99 | 50 | $1.98 |
| Scrunch Core | $250 | 125 | $2.00 |
| Clearscope Essentials | $129 | 50 | $2.58 |
| Profound Growth | $399 | 100 | $3.99 |
A prompt is not the same unit everywhere. Profound Starter covers ChatGPT only, Scrunch Core covers four platforms, and some plans bundle content features or site audits. Use cost per prompt to shortlist, then compare platform coverage and how often each prompt is run.
What to look for in an AI visibility tool
Platforms covered
At minimum, cover ChatGPT, Perplexity and Google AI Overviews. Add Gemini, Google AI Mode, Copilot and Claude if your buyers use them. Check whether a platform is included or sold as an add on.
Sampling and run frequency
AI answers vary between runs, so a tool that checks each prompt once a week gives noisy numbers. Ask how often prompts are re run and whether results are averaged. Our guide to measuring LLM mentions per 100 queries explains how many answers you need for a stable figure.
Location and language
Answers differ by country. If you sell in the UAE or India, check that the tool can run prompts from those locations and in the languages your buyers use, including Arabic where relevant.
Citations, not just mentions
The most useful tools show which sources each answer cites. That tells you where to work next; our guide to citation source mapping explains how to use it.
Exports and integrations
You will want to combine AI visibility with traffic and conversions. Look for CSV exports, an API or a Looker Studio connector.
Dedicated AI visibility trackers
1. Peec AI: best balance of price and depth
Peec AI tracks visibility, position and citations across AI assistants, with competitor benchmarking and source analysis that shows which domains feed answers. According to Capterra, plans start at $95 a month for 50 prompts, with Pro at $245 for 150 and Advanced at $495 for 350. Its cost per prompt falls steadily as you scale, which suits agencies and growing teams.
2. Profound: best for enterprise brands
Profound focuses on large brands that need detailed AI answer analysis, multiple answer engines and enterprise controls. According to Capterra, Starter is $99 a month for 50 prompts on ChatGPT only, Growth is $399 a month for 100 prompts across three answer engines with six optimised articles, and Enterprise covers up to 10 engines with SSO and dedicated support.
3. Otterly.AI: best low cost starting point
Otterly.AI tracks ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan, with Google AI Mode and Gemini as paid add ons. According to Capterra, Lite is $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, and higher plans include a Looker Studio connector. It has the lowest cost per prompt at scale in our comparison.
4. Scrunch: best for tracking plus site optimisation
Scrunch combines tracking with site audits, page mapping and content generation aimed at AI search. According to G2, Core costs $250 a month for 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with five competitors and five user licences; Enterprise adds Claude, Gemini, Meta AI and Grok.
5. Rankscale: widest engine coverage
Rankscale uses monthly credits rather than fixed prompts and tracks a long list of engines, including ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Claude, Copilot, DeepSeek and Mistral. According to Rankscale’s pricing page, Essentials starts at $17 a month billed yearly with 120 credits, and Pro costs $99 a month with 1,200 credits, sentiment analysis and exports.
AI visibility inside SEO suites
6. Semrush AI Visibility Toolkit
Semrush’s toolkit tracks how AI tools mention and describe brands, alongside its SEO data. It was listed as a $99 a month add on in a January 2026 pricing review, and Semrush also bundles AI visibility into its Semrush One plans. It makes sense if your team already lives in Semrush. See also the Semrush announcement.
7. Ahrefs Brand Radar
Brand Radar uses Ahrefs’ large prompt dataset to show how often brands appear across AI assistants and AI Overviews, which is useful for category level benchmarking. Pricing and access depend on your Ahrefs plan; check Ahrefs Brand Radar for current details.
8. SE Ranking
SE Ranking includes AI search tracking in an affordable all in one suite with rank tracking, keyword research and audits. Core starts at $103.20 a month billed annually, according to Capterra.
9. Clearscope
Clearscope adds AI search prompt tracking to its content grading tool, which suits content teams that want to see whether optimised pages are cited. Essentials is listed at $129 a month with 50 tracked prompts by CostBench.
Which AI visibility tool should you choose?
| Your situation | Best choice |
|---|---|
| Testing AI visibility for the first time | Otterly.AI Lite or Rankscale Essentials |
| Growing brand tracking 50 to 150 prompts | Peec AI |
| Agency tracking many clients | Peec AI Advanced or Otterly.AI Premium |
| Enterprise brand needing many engines and SSO | Profound or Scrunch Enterprise |
| Want the widest list of engines | Rankscale |
| Already pay for Semrush or Ahrefs | Their built in AI visibility tools |
| Content team checking which pages get cited | Clearscope or Scrunch |
Can you track AI visibility without a tool?
Yes, for a small prompt set. Run 20 to 30 prompts manually each month in fresh sessions, log every answer and citation in a sheet, and calculate mentions per 100 answers. It takes a few hours, shows exactly what buyers see and is a good way to decide whether a paid tool is worth it. Beyond that, tools save time and give more stable numbers.
Turning AI visibility data into action
- Find prompts where competitors appear and you do not.
- Check which sources those answers cite and whether they mention you.
- Fix wrong facts about your brand at their source.
- Create or improve pages that answer those prompts directly.
- Report mentions per 100 queries alongside traffic and conversions, as covered in our guide to AEO KPIs.
For a wider view of SEO tools with AI features, see our list of the best AI SEO tools.
How Crawl To Click tracks AI visibility
Crawl To Click is the SEO and AI visibility practice of Indu Priya, with more than 15 years of experience and more than 30 clients across the US, MENA and India. AI visibility tracking and citation insights are part of every AEO engagement we run. We build the prompt set with the client’s sales team so it reflects real buying questions, run it across the platforms their buyers use, and report mentions per 100 queries with margins of error rather than single screenshots. Where a client already pays for a tracker, we work inside it and check its numbers with our own sampling; where they do not, we recommend the lightest tool that covers their platforms and prompt volume. Read more about us.
FAQs on AI visibility tracking tools
What is an AI visibility tracking tool?
A tool that runs a set of prompts in AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews, and reports how often your brand is mentioned and cited compared with competitors.
Which AI visibility tool is cheapest?
Among the tools we compared, Rankscale Essentials starts at $17 a month billed yearly and Otterly.AI Lite at $29 a month. At larger volumes, Otterly.AI Premium had the lowest cost per tracked prompt.
How many prompts should I track?
Around 30 prompts covering your main buying questions is a good start for one brand and market. What matters most is enough runs per prompt to produce stable numbers.
Does Semrush track ChatGPT visibility?
Yes. Semrush offers an AI Visibility Toolkit that tracks how AI tools mention and describe brands, available as an add on or within Semrush One plans.
Why do AI visibility numbers change so much?
AI answers vary each time a prompt is run. Small prompt sets and infrequent runs exaggerate that variation, so use larger samples and look at trends over several months.
Need a reliable AI visibility baseline?
Not sure which tracker to buy, or whether the numbers you have are trustworthy? Request an AI visibility baseline and we will measure where you stand before you commit to a tool.
Disclaimer: Prices, prompt limits and platform coverage were checked in October 2026 from the linked sources and may change. Cost per prompt is a simple comparison and does not account for differences in platforms, run frequency or bundled features.
