Updated: October 2026. Prices and plan limits checked this month and linked to their sources.
Peec AI is one of the most popular tools for tracking how ChatGPT, Gemini and Google’s AI features mention your brand. But its entry plans cover three AI models, Perplexity sits on the Enterprise plan, and 50 prompts go quickly once you track several products, markets and competitors. If any of that is a constraint, one of the alternatives below may fit better.
The short answer: the best Peec AI alternatives in 2026 are Profound and Scrunch for enterprise depth, Otterly.AI and SE Visible for smaller budgets, Semrush’s AI Visibility Toolkit and Ahrefs Brand Radar if you already pay for those suites, AthenaHQ and Scalenut if you want tracking and content help together, and Google Search Console and Bing Webmaster Tools as free first party data. SE Visible offers the most prompts per dollar on its entry plan, while Peec AI remains strong on daily tracking and citation source analysis.
What is Peec AI and why look for alternatives?
Peec AI is an AI search visibility tracker that runs your prompts through AI assistants every day and reports how often your brand is mentioned, how it compares with competitors and which sources are cited. Its plans start at $95 a month for 50 prompts, rising to $245 for 150 and $495 for 350 (Peec AI pricing).
Teams usually look for alternatives for one of four reasons:
| Reason | What Peec AI offers | When it becomes a constraint |
|---|---|---|
| Model coverage | Starter, Pro and Advanced include 3 models chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; more models are paid add ons | You need Perplexity, Claude or more than three engines without moving to Enterprise |
| Prompt volume | 50, 150 or 350 prompts by plan | You track several products, markets or competitors |
| Countries | 1 country on Starter, 3 on Pro and Advanced | You report on many markets, such as the UAE, Saudi Arabia and India |
| Budget and stack | Separate subscription | You already pay for an SEO suite with AI tracking |
Source: Peec AI pricing page, October 2026. Peec AI states that annual billing is discounted by 15%.
What are the best Peec AI alternatives in 2026?
The best Peec AI alternatives in 2026 are the ten tools below, compared on starting price, prompts and the engines they cover.
| Tool | Best for | Starting price | Prompts on entry plan | Engines on entry plan |
|---|---|---|---|---|
| Peec AI (for reference) | Daily tracking with source analysis | $95 a month | 50 | 3 of your choice |
| Profound | Enterprise brands and agencies | $99 a month | 50 | ChatGPT only on Starter; 3 engines on Growth ($399) |
| Scrunch | Enterprise and agencies wanting audits | $250 a month | 125 | See vendor |
| Otterly.AI | Low cost entry | $29 a month | 15 | ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode and Gemini as add ons |
| SE Visible | Most prompts per dollar | $79 a month, billed annually | 200 (weekly updates) | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode |
| Semrush AI Visibility Toolkit | Semrush users | $99 a month per domain | 25 (daily) | ChatGPT, Gemini, AI Overviews, AI Mode |
| Ahrefs Brand Radar | Ahrefs users wanting market wide data | From $199 a month (add on) | Prompt packages from $50 a month | See vendor |
| AthenaHQ | Tracking plus content optimisation | $95 a month | See vendor | Up to 8 major LLMs |
| Scalenut | Small teams wanting content and tracking in one | $59 a month | See vendor | See vendor |
| Search Console and Bing Webmaster Tools | Free first party data | Free | Not prompt based | Google AI features; Copilot and Bing |
Sources: Capterra on Profound, Scrunch, Capterra on Otterly.AI, Exploding Topics on SE Visible and Semrush, CostBench on Semrush, Ahrefs pricing, Capterra on AthenaHQ, Capterra on Scalenut. Checked October 2026.
How do Peec AI alternatives compare on cost per prompt?
On entry plans, most AI visibility trackers cost about $1.90 to $2.00 per tracked prompt each month; SE Visible is far cheaper per prompt with weekly updates, and Semrush’s add on is more expensive per prompt but updates daily inside a full SEO suite.
Cost per prompt is a starting point, not the whole picture. Two things change the real value:
- Engines per prompt. One prompt checked on three engines gives three answers; on one engine, it gives one.
- Update frequency. Daily tracking gives about 30 answers per prompt per engine each month; weekly gives about four.
Monthly answers = prompts x engines x checks per month
Cost per answer = monthly price / monthly answers
Peec AI Starter: 50 prompts x 3 engines x 30 days = 4,500 answers
$95 / 4,500 = about $0.02 per answerPeec AI publishes the 4,500 monthly answers figure for its Starter plan (Peec AI). Use the same formula with each vendor’s limits to compare like with like.
Which Peec AI alternative is best for enterprise brands?
Profound and Scrunch are the strongest Peec AI alternatives for enterprise brands and agencies that need deeper analysis, more engines, governance features and support.
Profound
Profound tracks brand mentions, citations and sentiment across answer engines, with enterprise features aimed at large brands.
- Pricing: $99 a month for Starter with 50 prompts on ChatGPT; $399 a month for Growth with 100 prompts across three answer engines; Enterprise custom, according to Capterra; a competing tool reported the Starter and Growth plans were withdrawn in September 2026, so confirm with Profound
- Choose it over Peec AI if: you need enterprise depth and are ready to pay for multi engine coverage at Growth level or above
- Watch out for: the entry plan covers ChatGPT only
Scrunch
Scrunch monitors brand visibility in AI answers and adds page audits, with separate plans for brands and agencies.
- Pricing: Core at $250 a month with 125 prompts; Agency Core at $500 a month; Enterprise custom. A 7 day trial with 100 prompts is available and requires a card
- Choose it over Peec AI if: you want more prompts on the entry plan and audits alongside tracking
- Watch out for: the trial converts to a paid plan unless cancelled
Which Peec AI alternative is best for small budgets?
Otterly.AI and SE Visible are the best low cost Peec AI alternatives: Otterly.AI has the lowest entry price, and SE Visible gives the most prompts per dollar.
Otterly.AI
Otterly.AI monitors brand mentions and citations in ChatGPT, Google AI Overviews, Perplexity and Copilot, with Google AI Mode and Gemini as add ons. For its own alternatives, see our guide to Otterly.AI alternatives.
- Pricing: Lite at $29 a month for 15 prompts, Standard at $189 for 100 and Premium at $489 for 400, according to Capterra
- Choose it over Peec AI if: you want to test AI tracking cheaply or need Perplexity on a lower tier
- Watch out for: 15 prompts is enough for a test, not for ongoing reporting
SE Visible (SE Ranking)
SE Visible is SE Ranking’s AI visibility product, covering five answer engines on its entry plan.
- Pricing: $79 a month billed annually for 3 projects and 200 prompts, according to Exploding Topics
- Engines: ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode
- Choose it over Peec AI if: you want many prompts and five engines for a low price
- Watch out for: reports update weekly rather than daily
Which Peec AI alternative is best if you already use an SEO suite?
If you already pay for Semrush or Ahrefs, their AI visibility features are the most convenient Peec AI alternatives, because AI tracking sits next to your rankings, keywords and backlink data.
Semrush AI Visibility Toolkit
Semrush’s AI Visibility Toolkit gives an AI visibility score, tracks prompts daily, compares you with competitors and checks how crawlable your site is for AI systems.
- Pricing: $99 a month per domain as an add on according to Semrush’s knowledge base, with 50 extra prompts for $60 a month; included for one domain in Semrush One plans
- Engines: ChatGPT, Gemini, Google AI Overviews and AI Mode
- Choose it over Peec AI if: your team already lives in Semrush
- Watch out for: 25 prompts on the standalone add on is low for multi product brands
Ahrefs Brand Radar
Ahrefs Brand Radar shows how brands appear in AI answers using Ahrefs’ large prompt dataset, with optional custom prompt tracking.
- Pricing: Brand Radar AI from $199 a month as an add on; custom prompt packages from $50 a month for 2,500 checks, according to Ahrefs
- Choose it over Peec AI if: you want market wide visibility data alongside your own prompts and already use Ahrefs
- Watch out for: the add on sits on top of an Ahrefs plan, which starts at $129 a month
Which Peec AI alternative combines tracking and content optimisation?
AthenaHQ and Scalenut combine AI visibility tracking with content help, which suits small teams that want to act on what tracking shows without buying a second tool.
AthenaHQ
AthenaHQ tracks visibility across up to eight major LLMs, including ChatGPT, Perplexity and Gemini, with competitor monitoring and basic AI content optimisation.
- Pricing: Self Serve at $95 a month with add on credits; Enterprise custom, according to Capterra
- Choose it over Peec AI if: you want broad engine coverage plus content suggestions at a similar entry price
- Watch out for: Capterra lists no free trial
Scalenut
Scalenut is mainly a content creation and optimisation platform that also tracks prompts in AI search.
- Pricing: Starter at $59 a month, according to Capterra
- Choose it over Peec AI if: content production is your main need and AI tracking is secondary
- Watch out for: tracking depth is lighter than dedicated trackers
Are there free alternatives to Peec AI?
Yes. Google Search Console and Bing Webmaster Tools now report how your site appears in AI features for free, and a manual prompt log in a spreadsheet covers the rest for small prompt sets.
- Google Search Console added generative AI performance reports in June 2026, showing impressions in AI Overviews and AI Mode by page, country and device, rolling out to a subset of sites first (Google Search Central).
- Bing Webmaster Tools has an AI Performance report showing how often your site is cited in Microsoft Copilot and Bing’s AI summaries, with cited pages and sample grounding queries (Search Engine Land).
- A manual prompt log: run 20 to 30 buying questions in each assistant, three times each, every month, and record mentions and citations in a sheet. Our guide to LLM mentions per 100 queries explains the method.
Free tools show where your own pages appear; paid trackers add competitor benchmarks, sentiment and scale. Many teams start free and buy a tracker once they know which prompts matter.
Which AI engines should your Peec AI alternative cover?
Your tracker should cover the AI engines your buyers actually use, which for most businesses means ChatGPT, Google AI Overviews and AI Mode, and Gemini, with Perplexity, Copilot or Claude added by audience.
- ChatGPT’s share of generative AI web visits fell from about 76% to about 53% between June 2025 and May 2026, while Gemini rose to about 27 to 28% and Claude to about 9% (Similarweb).
- Google AI Overviews passed 2.5 billion monthly users and AI Mode 1 billion (Google).
- AI Mode and AI Overviews shared only 13.7% of cited URLs for the same query in Ahrefs’ analysis (Ahrefs), so tracking one Google surface does not tell you about the other.
For B2B and developer audiences, add Claude and Perplexity; for Microsoft heavy organisations, add Copilot. Check that your chosen plan includes these without expensive add ons.
How many prompts do you need in an AI visibility tracker?
Most businesses need 30 to 100 prompts to cover their main buying questions across products and stages; multi product, multi market brands often need several hundred.
Prompts needed = buying questions per product
x products or services
x markets or languages
Example: 15 questions x 3 services x 2 markets = 90 promptsTrack enough prompts and runs to see a trend, because single answers are unreliable: SparkToro and Gumshoe found AI tools returned the same list of brand recommendations twice less than 1 time in 100 (Search Engine Land).
How do you choose between Peec AI and its alternatives?
Choose by answering five questions in order: which engines you need, how many prompts, how many markets, how often you need updates and whether you need citation source analysis or agency features.
| If you need… | Best fit |
|---|---|
| Daily tracking with strong citation source analysis | Peec AI |
| Enterprise governance, depth and support | Profound or Scrunch |
| The lowest entry price to test AI tracking | Otterly.AI |
| Many prompts and five engines on a small budget | SE Visible |
| AI tracking inside an existing SEO suite | Semrush AI Visibility Toolkit or Ahrefs Brand Radar |
| Tracking and content suggestions in one | AthenaHQ or Scalenut |
| Free first party AI data | Search Console and Bing Webmaster Tools |
Run a two week trial with the same 20 prompts in your top two candidates and compare which one matches what you see when you check the assistants manually. Our broader comparison of AI visibility tracking tools and our list of the best AI SEO tools cover more options.
When is Peec AI still the right choice?
Peec AI is still the right choice when you need daily tracking on up to three engines, clear citation source analysis and unlimited team users at a mid range price.
- Daily updates on every plan give a dense dataset for trend reporting.
- Unlimited team users on all plans suits marketing teams and agencies sharing access.
- Source analysis shows which domains feed AI answers, which is the starting point for earning citations; see our guide to AI citation source mapping.
- Peec AI also publishes research on AI citations, such as its analysis of 30 million sources, which shows the team understands the data (Peec AI research).
How do you switch AI visibility trackers without losing your baseline?
Switch trackers by running the old and new tools in parallel for at least one month with the same prompts, then record the difference so your trend line stays comparable.
- Export your prompt list, competitor set and historical results from the current tool.
- Load the identical prompts and competitors into the new tool.
- Run both tools in parallel for four weeks.
- Note the typical difference in mention rate between the tools, since each runs prompts differently.
- Annotate the switch date in your reports and continue the trend from the new tool.
How Crawl To Click uses AI visibility trackers
Crawl To Click is an SEO and AI visibility consultancy, and we are tool agnostic: we work with whichever tracker a client already pays for, or recommend one based on the engines, prompts and markets that matter for their buyers. Before choosing a tool, we build the prompt set from real buying questions, set a baseline with repeated manual runs, and connect the results to Search Console, Bing Webmaster Tools and analytics so AI visibility is reported alongside organic leads. We do this for software companies, healthcare providers, property developers and ecommerce brands across the UAE, India and other markets, where language and country coverage often decides which tracker fits. Learn more about our approach.
FAQs on Peec AI alternatives
What is the best alternative to Peec AI?
The best alternative depends on your needs: Profound or Scrunch for enterprise depth, Otterly.AI for the lowest entry price, SE Visible for the most prompts per dollar, Semrush or Ahrefs if you already use those suites, and AthenaHQ for tracking with content help.
How much does Peec AI cost?
Peec AI costs $95 a month for 50 prompts, $245 for 150 prompts and $495 for 350 prompts on monthly billing, with three AI models included on each of those plans and custom Enterprise pricing. Peec AI says annual billing is discounted by 15%.
Is there a cheaper alternative to Peec AI?
Yes. Otterly.AI starts at $29 a month for 15 prompts, and SE Visible starts at $79 a month billed annually for 200 prompts across five AI engines with weekly updates.
Does Peec AI track Perplexity?
On Peec AI’s pricing page, Perplexity is listed for the Enterprise plan and as a paid add on model, while the Starter, Pro and Advanced plans include three models chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
Are there free alternatives to Peec AI?
Google Search Console’s generative AI performance reports and Bing Webmaster Tools’ AI Performance report are free and show how your site appears in Google’s AI features and Microsoft Copilot. A manual monthly prompt log can cover other assistants.
How many prompts should I track in an AI visibility tool?
Most businesses need 30 to 100 prompts covering their main buying questions per product and market. Multiply questions by products and markets to estimate, and run each prompt repeatedly because AI answers vary between runs.
Not sure which AI visibility tracker fits your brand?
We will build your prompt set, run a manual baseline and recommend the tracker that matches your engines, markets and budget. Request an AI visibility baseline.
Disclaimer: Prices, plan limits and engine coverage were checked in October 2026 from the linked vendor pages and third party sources and may change. Cost per prompt figures are calculated from entry plan prices and prompt limits. Always confirm details with the vendor before buying.
