Updated: October 2026. Prices and plan limits checked this month and linked to their sources.
Otterly.AI is where many teams start tracking AI search visibility: $29 a month, daily checks and no credit card for the trial. The problem usually arrives a few months later. Fifteen prompts no longer cover your products and competitors, the next plan is $189, and Google AI Mode, Gemini and Claude each cost extra. This guide covers when to stay with Otterly.AI and which alternative to move to when you outgrow it.
The short answer: the best Otterly.AI alternatives in 2026 are SE Visible for the most prompts and engines on a small budget, Peec AI for daily tracking with citation source analysis, AthenaHQ for broad engine coverage with content help, Profound and Scrunch for enterprise depth, Semrush’s AI Visibility Toolkit or Ahrefs Brand Radar if you already use those suites, Scalenut for content plus tracking, and Google Search Console and Bing Webmaster Tools as free first party data. Stay with Otterly.AI if you need low cost daily tracking across many countries with GEO audits included.
What is Otterly.AI and what does it cost?
Otterly.AI is an AI search monitoring tool that checks your prompts daily in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot and reports brand mentions, link citations and a brand visibility index. Plans start at $29 a month for 15 prompts, with Standard at $189 for 100 prompts and Premium at $489 for 400 (Capterra).
| Plan | Price a month | Search prompts | GEO URL audits a month | Workspaces |
|---|---|---|---|---|
| Lite | $29 | 15 | 1,000 | 1 |
| Standard | $189 | 100 | 5,000 | Unlimited |
| Premium | $489 | 400 | 10,000 | Unlimited |
| Enterprise | Custom | Custom | Not listed | Not listed |
All plans include daily tracking, unlimited team members, support for more than 50 countries and a GEO audit (Capterra). Google AI Mode, Gemini and Claude are paid add ons on every plan, and Standard and Premium users can buy extra prompts in batches of 100 (Otterly.AI help centre).
Why do teams look for Otterly.AI alternatives?
Teams look for Otterly.AI alternatives mainly because of the gap between the 15 prompt Lite plan and the $189 Standard plan, and because Google AI Mode, Gemini and Claude cost extra.
| Constraint | Why it matters |
|---|---|
| 15 prompts on Lite | Enough for a test, rarely enough for several products, markets and competitors |
| $29 to $189 jump | There is no mid tier between 15 and 100 prompts |
| AI Mode, Gemini and Claude as add ons | These engines matter more each year, so the real price rises once you add them |
| Looker Studio connector from Standard only | Reporting automation needs the higher plan |
Engine coverage is the constraint that grows fastest. Gemini’s share of generative AI web visits rose to about 27 to 28% by May 2026 and Claude’s to about 9% (Similarweb), and Google says AI Mode has passed 1 billion monthly users (Google).
What are the best Otterly.AI alternatives in 2026?
The best Otterly.AI alternatives are the nine options below, chosen for teams that have outgrown Otterly’s entry plan or need different engine coverage.
| Tool | Best for | Starting price | Prompts on entry plan | Engines on entry plan |
|---|---|---|---|---|
| Otterly.AI (for reference) | Low cost daily tracking | $29 a month | 15 | ChatGPT, AI Overviews, Perplexity, Copilot |
| SE Visible | Most prompts and engines for the money | $79 a month, billed annually | 200 (weekly) | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode |
| Peec AI | Daily tracking with source analysis | $95 a month | 50 | 3 of your choice |
| AthenaHQ | Broad engine coverage plus content help | $95 a month | See vendor | Up to 8 major LLMs |
| Profound | Enterprise depth | $99 a month | 50 | ChatGPT on Starter |
| Scrunch | Enterprise and agencies with audits | $250 a month | 125 | See vendor |
| Semrush AI Visibility Toolkit | Semrush users | $99 a month per domain | 25 (daily) | ChatGPT, Gemini, AI Overviews, AI Mode |
| Ahrefs Brand Radar | Ahrefs users wanting market data | From $199 a month (add on) | Prompt packages from $50 a month | See vendor |
| Scalenut | Content plus tracking | $59 a month | See vendor | See vendor |
| Search Console and Bing Webmaster Tools | Free first party data | Free | Not prompt based | Google AI features; Copilot and Bing |
Sources: Capterra on Otterly.AI, Exploding Topics, Peec AI, Capterra on AthenaHQ, Capterra on Profound, Scrunch, CostBench, Ahrefs, Capterra on Scalenut. Checked October 2026.
Which Otterly.AI alternative gives the most for under $100 a month?
SE Visible gives the most for under $100 a month: 200 prompts across five engines, including Gemini and AI Mode, for $79 billed annually, though reports update weekly rather than daily.
SE Visible (SE Ranking)
SE Visible is SE Ranking’s AI visibility product. Its entry plan covers three projects and 200 prompts with weekly updates.
- Pricing: $79 a month billed annually, according to Exploding Topics
- Engines: ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode
- Choose it over Otterly.AI if: you need more prompts and Gemini and AI Mode without add on costs
- Watch out for: weekly updates mean fewer data points than Otterly.AI’s daily tracking
Peec AI
Peec AI tracks prompts daily across three models you choose, with citation source analysis and unlimited team users. We compare it with its own alternatives in our guide to Peec AI alternatives.
- Pricing: $95 a month for 50 prompts, $245 for 150, $495 for 350
- Engines: 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; more as add ons
- Choose it over Otterly.AI if: you need 50 prompts with daily data and want AI Mode or Gemini included rather than added
- Watch out for: Starter covers 1 country and Perplexity is on Enterprise or as an add on
AthenaHQ
AthenaHQ tracks visibility across up to eight major LLMs, including ChatGPT, Perplexity and Gemini, with competitor monitoring and basic AI content optimisation.
- Pricing: Self Serve at $95 a month, with add on credits; Enterprise custom, according to Capterra
- Choose it over Otterly.AI if: you want broad engine coverage and content suggestions in one tool
- Watch out for: Capterra lists no free trial
Scalenut
Scalenut is mainly a content creation and optimisation platform that also tracks prompts in AI search.
- Pricing: Starter at $59 a month, according to Capterra
- Choose it over Otterly.AI if: you also need help producing the content that fixes visibility gaps
- Watch out for: tracking is lighter than dedicated monitoring tools
What does it cost to track 100 prompts with Otterly.AI and its alternatives?
Tracking at least 100 prompts costs $79 a month with SE Visible (billed annually, weekly updates), $189 with Otterly.AI Standard, $245 with Peec AI Pro, $250 with Scrunch Core and $399 with Profound Growth.
Price per prompt is only half the comparison. Check two more things before switching:
- Update frequency: daily tracking, as on Otterly.AI and Peec AI, gives about 30 data points per prompt per engine each month; weekly gives about four.
- Engines included versus add ons: a cheaper plan that already includes Gemini and AI Mode may cost less in total than a plan where you add them.
Which Otterly.AI alternative is best for enterprise brands and agencies?
Profound and Scrunch are the best Otterly.AI alternatives for enterprise brands and agencies that need deeper analysis, governance and support.
Profound
Profound tracks brand mentions, citations and sentiment across answer engines, with enterprise features for large brands.
- Pricing: $99 a month for Starter with 50 prompts on ChatGPT; $399 for Growth with 100 prompts across three engines; Enterprise custom, according to Capterra; a competing tool reported the Starter and Growth plans were withdrawn in September 2026, so confirm with Profound
- Choose it over Otterly.AI if: you need enterprise depth, sentiment analysis and dedicated support
- Watch out for: multi engine tracking starts at Growth
Scrunch
Scrunch monitors brand visibility in AI answers, adds page audits and has dedicated agency plans.
- Pricing: Core at $250 a month with 125 prompts; Agency Core at $500; Enterprise custom; 7 day trial with a card
- Choose it over Otterly.AI if: you run AI visibility for several clients or need enterprise features
- Watch out for: the trial converts to a paid plan unless cancelled
Which Otterly.AI alternative fits teams already using an SEO suite?
Teams already paying for Semrush or Ahrefs should test those suites’ AI visibility features before buying a separate tracker, because the data sits next to their rankings and keyword research.
Semrush AI Visibility Toolkit
Semrush’s AI Visibility Toolkit gives an AI visibility score, daily prompt tracking, competitor comparisons and a check of how crawlable your site is for AI systems.
- Pricing: $99 a month per domain as an add on according to Semrush’s knowledge base, with 50 extra prompts for $60 a month; included for one domain in Semrush One plans
- Engines: ChatGPT, Gemini, Google AI Overviews and AI Mode
- Watch out for: 25 prompts on the standalone add on
Ahrefs Brand Radar
Ahrefs Brand Radar shows how brands appear in AI answers using Ahrefs’ prompt dataset, with optional custom prompt tracking.
- Pricing: Brand Radar AI from $199 a month; custom prompt packages from $50 a month for 2,500 checks, according to Ahrefs
- Watch out for: it is an add on to an Ahrefs plan, which starts at $129 a month
Are there free alternatives to Otterly.AI?
Yes. Google Search Console and Bing Webmaster Tools report how your site appears in AI features for free, and a monthly manual prompt log covers other assistants for small prompt sets.
- Google Search Console launched generative AI performance reports in June 2026, showing impressions in AI Overviews and AI Mode, rolling out to a subset of sites first (Google Search Central).
- Bing Webmaster Tools has an AI Performance report showing citations in Microsoft Copilot and Bing’s AI summaries (Search Engine Land).
- A manual prompt log in a spreadsheet, run monthly with three repeats per question, as explained in our guide to LLM mentions per 100 queries.
When should you stay with Otterly.AI?
Stay with Otterly.AI if you need low cost daily tracking across many countries, GEO audits are useful to you, and ChatGPT, AI Overviews, Perplexity and Copilot cover the engines your buyers use.
- Multi country tracking: support for more than 50 countries suits brands reporting on markets such as the UAE, Saudi Arabia and India.
- Daily data on every plan: useful for spotting changes quickly.
- GEO URL audits included: 1,000 to 10,000 audits a month depending on plan.
- Prompt top ups: Standard and Premium users can add prompts in batches of 100 rather than jumping a whole plan.
- Perplexity and Copilot included: both are on every plan.
For UAE brands in particular, wide country support matters: 70.1% of the UAE’s working age population used generative AI in early 2026, the highest rate in the world (Microsoft).
Which AI engines should your Otterly.AI alternative include?
Choose a tracker whose included engines match where your buyers search: for most businesses that means ChatGPT, Google AI Overviews and AI Mode, and Gemini, plus Perplexity, Copilot or Claude depending on the audience.
| Audience | Engines to prioritise | Why |
|---|---|---|
| Consumers and local services | Google AI Overviews, AI Mode, ChatGPT, Gemini | Google surfaces reach the widest audience |
| B2B software and developers | ChatGPT, Claude, Perplexity, Gemini | Technical buyers use a wider mix of assistants |
| Microsoft heavy enterprises | Copilot, ChatGPT, AI Overviews | Copilot is built into workplace tools |
| Multilingual markets | Engines tested in each language and country | Answers and sources differ by language |
Do not assume one Google surface covers the other: Ahrefs found AI Mode and AI Overviews shared only 13.7% of cited URLs for the same query (Ahrefs).
How do you choose the right Otterly.AI alternative?
Choose by deciding, in order, how many prompts you need, which engines must be included without add ons, how often you need updates, how many countries you report on and whether you need agency or enterprise features.
| If your main need is… | Choose |
|---|---|
| More prompts and Gemini and AI Mode on a small budget | SE Visible |
| Daily data with citation source analysis | Peec AI |
| Broad engine coverage with content suggestions | AthenaHQ |
| Enterprise depth or agency features | Profound or Scrunch |
| Tracking inside your existing suite | Semrush AI Visibility Toolkit or Ahrefs Brand Radar |
| Content production plus tracking | Scalenut |
| Low cost daily tracking in many countries | Stay with Otterly.AI and add prompts as needed |
Whatever you choose, track enough prompts and runs: research by SparkToro and Gumshoe found the same list of brand recommendations appeared twice less than 1 time in 100 (Search Engine Land). For more options, see our comparison of AI visibility tracking tools and our list of the best AI SEO tools.
How do you move from Otterly.AI to another tracker?
Move from Otterly.AI by exporting your prompts and results, running the new tool in parallel with the same prompts for a month, and recording the difference so your trend stays comparable.
- Export prompts, competitors and historical results from Otterly.AI.
- Load identical prompts and competitors into the new tool.
- Run both for four weeks.
- Note the typical difference in mention rate between the two tools.
- Annotate the switch date in reports and continue the trend in the new tool.
How Crawl To Click helps teams choose an AI visibility tracker
Crawl To Click is an SEO and AI visibility consultancy, and we are tool agnostic. We start with the client’s buying questions, markets and languages, run a manual baseline across the main assistants, and only then recommend a tracker whose prompts, engines and countries fit. For brands working across the UAE, India and other markets, country and language coverage often decides the choice. We then connect tracker data with Search Console, Bing Webmaster Tools and analytics so AI visibility is reported alongside organic leads, for software, healthcare, property and ecommerce clients alike. Learn more about our approach.
FAQs on Otterly.AI alternatives
What is the best alternative to Otterly.AI?
The best alternative depends on what you need: SE Visible for more prompts and engines on a small budget, Peec AI for daily tracking with source analysis, AthenaHQ for broad engine coverage with content help, and Profound or Scrunch for enterprise depth.
How much does Otterly.AI cost?
Otterly.AI costs $29 a month for Lite with 15 prompts, $189 for Standard with 100 prompts and $489 for Premium with 400 prompts, with custom Enterprise pricing. Google AI Mode, Gemini and Claude are paid add ons on all plans.
Does Otterly.AI track Google AI Mode and Gemini?
Yes, but as paid add ons. Otterly.AI’s plans include ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and Google AI Mode, Gemini and Claude can be added for an extra fee.
Is there a cheaper alternative to Otterly.AI for 100 prompts?
Yes. SE Visible offers 200 prompts across five engines, including Gemini and AI Mode, for $79 a month billed annually, compared with $189 a month for Otterly.AI Standard with 100 prompts, though SE Visible updates weekly rather than daily.
Is Otterly.AI good for tracking multiple countries?
Yes. Otterly.AI supports more than 50 countries on all plans with daily tracking, which makes it a strong choice for brands reporting on several markets on a limited budget.
Are there free alternatives to Otterly.AI?
Google Search Console’s generative AI performance reports and Bing Webmaster Tools’ AI Performance report are free and show how your site appears in Google’s AI features and Microsoft Copilot. A monthly manual prompt log can cover other assistants.
Outgrown your AI visibility tracker?
We will review your prompts, engines and markets and recommend the tracker that fits, with a manual baseline to compare it against. Get a second pair of eyes.
Disclaimer: Prices, plan limits and engine coverage were checked in October 2026 from the linked vendor pages and third party sources and may change. Comparisons of plans covering 100 prompts use published entry prices. Always confirm details with the vendor before buying.
