Updated: October 2026. Features, limits and prices checked against Semrush’s knowledge base and linked sources this month.
If your team already lives in Semrush, the AI Visibility Toolkit looks like the obvious way to start tracking ChatGPT and Google’s AI answers: one more tab, one more invoice. Whether it is the right choice depends on how many prompts you need, how many people need access and how much of the rest of Semrush you use. This review covers what the toolkit includes, what it really costs and the best alternatives.
The short answer: the Semrush AI Visibility Toolkit costs $99 a month, includes 25 tracked prompts with daily updates, an AI Visibility Score, competitor and prompt research, a weekly Brand Performance report and an AI search site audit, with extra prompts at $60 for 50. It is a good choice for existing Semrush users who need a moderate prompt set; teams that need hundreds of prompts, several users or broader engine coverage on a budget often get more from SE Visible, Otterly.AI, Peec AI or Ahrefs Brand Radar.
What is the Semrush AI Visibility Toolkit?
The Semrush AI Visibility Toolkit is a Semrush add on that measures how your brand appears in AI search tools, combining visibility scores, competitor comparisons, prompt research, brand perception analysis, daily prompt tracking and an AI focused site audit in one place (Semrush knowledge base).
You can subscribe to it on its own or add it to an existing Semrush subscription. It is also included, with higher prompt limits, in Semrush One plans, which bundle SEO and AI visibility tools.
What does the Semrush AI Visibility Toolkit include?
The Semrush AI Visibility Toolkit includes six reports: Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Site Audit.
| Report | What it does | Update frequency | Included limit |
|---|---|---|---|
| Visibility Overview | Gives an AI Visibility Score for your domain | Daily | 300 daily AI Analysis queries (shared) |
| Competitor Research | Shows where competitors appear and you do not | Daily | Shared AI Analysis queries |
| Prompt Research | Finds prompts related to your topics | Daily | 1,000 daily Prompt Research queries |
| Brand Performance | Shows how LLMs describe your brand | Weekly | 1 domain |
| Prompt Tracking | Tracks your chosen prompts | Daily | 25 prompts |
| AI Search Site Audit | Checks for issues that could block AI crawlers | On demand | Up to 100 pages |
Coverage is broad on geography: Prompt Tracking covers more than 220 countries and territories, and the research reports cover 42 countries (Semrush knowledge base).
How much does the Semrush AI Visibility Toolkit cost?
The Semrush AI Visibility Toolkit costs $99 a month, with no free trial. Extra prompts cost $60 a month for 50, extra Brand Performance domains $99 a month each, and in corporate accounts each user needs their own $99 licence (Semrush knowledge base).
| Option | Price | Prompts | Notes |
|---|---|---|---|
| AI Visibility Toolkit (standalone or add on) | $99 a month | 25 | No free trial; 1 project, 1 Brand Performance domain |
| Additional prompts | $60 a month | +50 | Can be added more than once |
| Additional Brand Performance domain | $99 a month | n/a | Per domain |
| Additional user (corporate accounts) | $99 a month | n/a | Each user needs a licence |
| Semrush One Starter | $199 a month ($165.17 billed annually) | 50 | Includes SEO toolkit |
| Semrush One Pro+ | $299 a month ($248.17 billed annually) | 100 | Includes SEO toolkit |
| Semrush One Advanced | $549 a month ($455.67 billed annually) | 200 | Includes SEO toolkit |
Sources: Semrush knowledge base for the toolkit and add ons; CostBench for Semrush One prices. CostBench also lists a $117.33 standalone price in one place, but Semrush’s own knowledge base states $99 a month.
Which AI engines does the Semrush AI Visibility Toolkit track?
Semrush’s knowledge base names ChatGPT and Google AI Mode among the platforms tracked, and independent reviews also list Gemini and Google AI Overviews; Semrush’s Enterprise AIO product adds wider coverage such as Claude and Grok.
- Semrush says Prompt Tracking covers platforms such as Google AI Mode and ChatGPT, and that Brand Performance runs queries through LLMs like ChatGPT and AI Mode (Semrush knowledge base).
- Exploding Topics lists ChatGPT, Gemini, Google AI Overviews and AI Mode for the toolkit (Exploding Topics), while CostBench lists ChatGPT, Perplexity, AI Overviews and Gemini (CostBench).
- Enterprise AIO adds “full LLM coverage”, including Grok and Claude, on custom pricing (CostBench).
Because sources differ, check in a demo or the toolkit itself which engines apply to each report before relying on it for Perplexity or Copilot.
What are the strengths of the Semrush AI Visibility Toolkit?
The Semrush AI Visibility Toolkit’s main strengths are its place inside the Semrush ecosystem, its research features, wide country coverage and the AI search site audit.
- One platform: AI visibility sits next to keyword research, rank tracking and site audits your team already uses.
- Prompt Research: 1,000 daily queries to discover prompts, which most standalone trackers do not offer.
- Competitor Research: shows where competitors are visible and you are not, on a daily basis.
- AI Search Site Audit: checks up to 100 pages for issues that could block AI crawlers.
- Geography: prompt tracking in more than 220 countries and territories.
- Daily data for tracking, overview and research reports.
What are the limitations of the Semrush AI Visibility Toolkit?
The main limitations are a small included prompt set, per user licensing, no free trial, weekly Brand Performance updates and uncertainty over which engines apply to which report.
| Limitation | Impact | Workaround |
|---|---|---|
| 25 prompts included | Too few for several products or markets | Buy prompt packs or move to a Semrush One plan |
| Each user needs a licence in corporate accounts | Costs rise quickly for teams | Share reports by export or dashboard |
| No free trial | Harder to test before buying | Run a manual prompt baseline first, then compare |
| Brand Performance updates weekly | Slower to show changes in brand perception | Use daily Prompt Tracking for trends |
| Engine coverage varies by source | Risk of gaps for Perplexity or Copilot | Confirm per report before committing |
Users have also reported AI credits running out quickly on some Semrush plans (CostBench), so check how the limits apply to your planned usage.
Is the Semrush AI Visibility Toolkit worth it?
The Semrush AI Visibility Toolkit is worth it if you already use Semrush, need 25 to about 100 prompts and one or two users; it is less good value if you need hundreds of prompts, many users or the lowest possible cost.
| Situation | Verdict |
|---|---|
| Existing Semrush user, one marketer, 25 to 75 prompts | Good fit |
| Existing Semrush user planning to upgrade anyway | Consider Semrush One for bundled prompts |
| Agency tracking many clients | Check per domain and per user costs; dedicated agency tools may be cheaper |
| Not a Semrush user, budget under $100 | Cheaper standalone trackers usually give more prompts |
| Needs Perplexity, Copilot or Claude reliably | Confirm coverage or choose a tracker that lists them clearly |
What does it cost to track 100 prompts with Semrush compared with alternatives?
Tracking about 100 prompts costs $219 a month with the Semrush toolkit plus two prompt packs (125 prompts) or $299 a month with Semrush One Pro+, compared with $79 for SE Visible billed annually, $189 for Otterly.AI Standard and $245 for Peec AI Pro.
Semrush One Pro+ is the most expensive option in this comparison, but it includes the full SEO toolkit. If you would pay for Semrush SEO anyway, the bundle can work out cheaper than buying a suite and a separate tracker.
What are the best Semrush AI Visibility Toolkit alternatives?
The best alternatives to the Semrush AI Visibility Toolkit are SE Visible for prompts per dollar, Otterly.AI for a low entry price, Peec AI for daily tracking with source analysis, Ahrefs Brand Radar for Ahrefs users, AthenaHQ for broad engine coverage, Scrunch for enterprise and agencies, and free reports in Search Console and Bing Webmaster Tools.
| Tool | Starting price | Prompts | Best for |
|---|---|---|---|
| SE Visible | $79 a month, billed annually | 200 (weekly) | Most prompts and engines per dollar |
| Otterly.AI | $29 a month | 15 | Lowest entry price, many countries |
| Peec AI | $95 a month | 50 | Daily tracking with citation source analysis |
| Ahrefs Brand Radar | From $199 a month (add on) | Prompt packages from $50 a month | Ahrefs users wanting market data |
| AthenaHQ | $95 a month | See vendor | Up to 8 LLMs plus content help |
| Scrunch | $250 a month | 125 | Enterprise and agencies |
| Search Console and Bing Webmaster Tools | Free | Not prompt based | First party AI visibility data |
Sources: Exploding Topics, Capterra on Otterly.AI, Peec AI, Ahrefs, Capterra on AthenaHQ, Scrunch. For detailed comparisons, see our guides to Peec AI alternatives, Otterly.AI alternatives and Profound alternatives.
How do the Semrush AI Visibility Toolkit and Ahrefs Brand Radar compare?
Semrush’s toolkit is the cheaper entry point at $99 a month with research and audit features, while Ahrefs Brand Radar starts at $199 a month as an add on and is built around a large dataset of AI answers for market wide comparisons.
| Semrush AI Visibility Toolkit | Ahrefs Brand Radar | |
|---|---|---|
| Entry price | $99 a month | From $199 a month (add on to an Ahrefs plan from $129) |
| Own prompt tracking | 25 prompts included; 50 more for $60 | Custom prompt packages from $50 a month for 2,500 checks |
| Research | Prompt Research and Competitor Research | Market wide brand visibility from Ahrefs’ dataset |
| Site checks | AI Search Site Audit (100 pages) | Ahrefs Site Audit in the main plan |
| Best for | Semrush users wanting tracking plus research | Ahrefs users wanting market wide benchmarks |
Sources: Semrush knowledge base; Ahrefs pricing.
How do you set up the Semrush AI Visibility Toolkit well?
Set up the toolkit by choosing your 25 prompts from real buying questions, adding three to five competitors, running the AI Search Site Audit first and reviewing Brand Performance against your brand facts.
- Run the AI Search Site Audit on your most important pages and fix anything blocking AI crawlers.
- Use Prompt Research to find how people phrase questions in your category.
- Choose 25 tracked prompts from buying questions across stages: options, comparisons, pricing and validation. Avoid generic informational prompts.
- Add competitors you actually lose deals to.
- Review Brand Performance weekly against a written fact sheet, and log every inaccuracy.
- Report monthly, using trends rather than single days.
Daily tracking still needs interpreting with care. AI recommendations vary between runs: SparkToro and Gumshoe found the same list of brands appeared twice less than 1 time in 100 (Search Engine Land). Our guide to LLM mentions per 100 queries explains how to read the numbers.
Are there free alternatives to the Semrush AI Visibility Toolkit?
Yes. Google Search Console and Bing Webmaster Tools provide free first party AI visibility data, though they show your own pages rather than competitor comparisons.
- Google Search Console launched generative AI performance reports in June 2026, showing impressions in AI Overviews and AI Mode, rolling out to a subset of sites first (Google Search Central).
- Bing Webmaster Tools has an AI Performance report showing citations in Microsoft Copilot and Bing’s AI summaries (Search Engine Land).
How Crawl To Click works with Semrush and other AI visibility tools
Crawl To Click is an SEO and AI visibility consultancy, and we work in whatever stack a client already pays for. For Semrush users, we help choose the tracked prompts, set competitor sets, act on site audit findings and compare toolkit data with manual baselines, Search Console and Bing Webmaster Tools. Where a client needs more prompts, more engines or multi market coverage than their plan allows, we compare the cost of upgrading with the cost of a dedicated tracker before recommending either. We do this for software, healthcare, property and ecommerce clients, with AI visibility reported alongside organic leads. Learn more about our approach.
FAQs on the Semrush AI Visibility Toolkit
How much does the Semrush AI Visibility Toolkit cost?
The Semrush AI Visibility Toolkit costs $99 a month with 25 tracked prompts and no free trial, according to Semrush’s knowledge base. Extra prompts cost $60 a month for 50, extra Brand Performance domains $99 each, and each additional user in corporate accounts needs a $99 licence.
What does the Semrush AI Visibility Toolkit include?
It includes Visibility Overview with an AI Visibility Score, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking for 25 prompts and an AI Search Site Audit for up to 100 pages.
Does the Semrush AI Visibility Toolkit have a free trial?
No. Semrush’s knowledge base states that the AI Visibility Toolkit does not offer a free trial. Semrush One plans include the toolkit with higher prompt limits.
Which AI platforms does the Semrush AI Visibility Toolkit track?
Semrush names ChatGPT and Google AI Mode among the platforms tracked, and independent reviews also list Gemini and Google AI Overviews. Semrush’s Enterprise AIO adds wider coverage such as Claude and Grok. Confirm coverage per report before buying.
Is the Semrush AI Visibility Toolkit better than Peec AI?
It depends on your stack. The Semrush toolkit suits existing Semrush users who want AI tracking beside their SEO data, while Peec AI offers 50 prompts with daily tracking across three chosen models and unlimited team users from $95 a month.
What is the cheapest alternative to the Semrush AI Visibility Toolkit?
Otterly.AI has the lowest entry price at $29 a month for 15 prompts, and SE Visible offers 200 prompts across five engines for $79 a month billed annually. Search Console and Bing Webmaster Tools also provide free AI visibility reports for your own site.
Not sure whether to upgrade Semrush or buy a separate tracker?
We will compare the cost and coverage of each option against the prompts, engines and markets your buyers use. Get a second pair of eyes.
Disclaimer: Features, limits and prices were checked in October 2026 from Semrush’s knowledge base and the linked sources and may change. Engine coverage differs between sources; confirm with Semrush before buying. This is an independent review based on published information, not a hands on benchmark.
