Updated: October 2026. Prices and plan details checked this month and linked to their sources.
Profound has become the best funded name in AI search visibility: a $180 million Series D in September 2026, more than 1,000 enterprise brands as customers and a product that now goes well beyond tracking into AI agents and ads. That direction suits large enterprises. For mid sized brands, agencies on a budget and teams that want published, self serve pricing, it has made alternatives more relevant than ever.
The short answer: the best Profound alternatives in 2026 are Scrunch for enterprise and agency features with published pricing, Peec AI and AthenaHQ for mid market teams that want daily tracking and broad engine coverage from about $95 a month, SE Visible and Otterly.AI for small budgets, Semrush’s AI Visibility Toolkit and Ahrefs Brand Radar if you already use those suites, and Google Search Console and Bing Webmaster Tools for free first party data. Profound remains the strongest choice for large enterprises that want deep analysis, many engines and agent driven workflows.
What is Profound and what does it cost?
Profound is an enterprise AI visibility and AI marketing platform. It tracks how brands appear in AI answers and, according to the company, now adds an AI Marketer agent, a Context Manager and an Ads Studio for AI search campaigns (CMSWire). It says it serves more than 1,000 enterprise brands, including over a third of the Fortune 100 (CMSWire).
Profound’s pricing is in transition, and sources disagree:
| Plan | As listed on Capterra | As reported by geotoolbox (October 2026) |
|---|---|---|
| Starter | $99 a month, 50 prompts, ChatGPT only | Withdrawn from Profound’s site in mid September 2026 |
| Growth | $399 a month, 100 prompts, 3 engines, 6 optimised articles a month | Withdrawn from Profound’s site in mid September 2026 |
| Brand trial | Free trial available | 7 days, 50 prompts on ChatGPT, Gemini and AI Overviews |
| Enterprise | Custom; up to 10 engines, multiple companies, Slack support, SSO and SOC2 | Custom, not published |
| Agency Growth | Not listed | $99 a month base plus $399 a month per client workspace |
Sources: Capterra and geotoolbox, a competing tool that discloses its interest. Confirm current plans directly with Profound before deciding.
Why do teams look for Profound alternatives?
Teams look for Profound alternatives mainly because of price and fit: Profound is built for large enterprises, its brand pricing is increasingly custom, and smaller teams often need only tracking, not a full AI marketing platform.
| Reason | What it means in practice |
|---|---|
| Enterprise focus | After a $180 million Series D at a $1.8 billion valuation, Profound is investing in AI agents and ads for large brands |
| Pricing transparency | Self serve brand plans may no longer be published, so budgets need a sales conversation |
| More platform than needed | Many mid sized teams want prompt tracking and citations, not agents and ad tools |
| Agency economics | Per client workspace pricing adds up quickly for agencies with many small clients |
Source for funding details: CMSWire, 15 September 2026.
What are the best Profound alternatives in 2026?
The best Profound alternatives in 2026 are the eight tools below plus free first party data from Google and Microsoft, compared on entry price, prompts and engines.
| Tool | Best for | Starting price | Prompts on entry plan | Engines on entry plan |
|---|---|---|---|---|
| Scrunch | Enterprise and agencies with published pricing | $250 a month | 125 | See vendor |
| Peec AI | Mid market daily tracking with source analysis | $95 a month | 50 | 3 of your choice |
| AthenaHQ | Broad engine coverage plus content help | $95 a month | See vendor | Up to 8 major LLMs |
| SE Visible | Most prompts and engines per dollar | $79 a month, billed annually | 200 (weekly) | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode |
| Otterly.AI | Lowest entry price, many countries | $29 a month | 15 | ChatGPT, AI Overviews, Perplexity, Copilot |
| Semrush AI Visibility Toolkit | Semrush users | $99 a month per domain | 25 (daily) | ChatGPT, Gemini, AI Overviews, AI Mode |
| Ahrefs Brand Radar | Ahrefs users wanting market wide data | From $199 a month (add on) | Prompt packages from $50 a month | See vendor |
| Search Console and Bing Webmaster Tools | Free first party data | Free | Not prompt based | Google AI features; Copilot and Bing |
Sources: Scrunch, Peec AI, Capterra on AthenaHQ, Exploding Topics, Capterra on Otterly.AI, CostBench, Ahrefs. Checked October 2026.
Which Profound alternative is best for enterprise brands and agencies?
Scrunch is the closest Profound alternative for enterprise brands and agencies, with published plans for both, page audits and enterprise features; Peec AI and AthenaHQ also offer enterprise tiers.
Scrunch
Scrunch monitors brand visibility in AI answers, adds page audits and has separate plans for brands and agencies.
- Pricing: Core at $250 a month with 125 prompts; Agency Core at $500 a month; Enterprise custom; 7 day trial with 100 prompts, card required
- Choose it over Profound if: you want enterprise or agency features with a published starting price
- Watch out for: the trial converts to a paid plan unless cancelled
Peec AI Enterprise
Peec AI’s Enterprise plan offers unlimited prompts, unlimited countries and up to 13 models, including Perplexity and API models such as Claude, Grok and DeepSeek.
- Pricing: Custom, billed annually
- Choose it over Profound if: your priority is broad model coverage and daily tracking rather than agents and ads
- Watch out for: enterprise pricing requires a sales conversation, as with Profound
Which Profound alternative is best for mid market teams?
Peec AI and AthenaHQ are the best Profound alternatives for mid market teams: both publish self serve pricing from $95 a month, with daily tracking or broad engine coverage.
Peec AI
Peec AI tracks prompts daily across three models you choose, with citation source analysis and unlimited team users. See our full comparison of Peec AI alternatives.
- Pricing: $95 a month for 50 prompts, $245 for 150 and $495 for 350
- Engines: 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; more as add ons
- Choose it over Profound if: you want transparent pricing and daily data for a mid sized prompt set
- Watch out for: Starter covers 1 country
AthenaHQ
AthenaHQ tracks visibility across up to eight major LLMs, including ChatGPT, Perplexity and Gemini, with competitor monitoring and basic AI content optimisation.
- Pricing: Self Serve at $95 a month with add on credits; Enterprise custom, according to Capterra
- Choose it over Profound if: you want broad engine coverage and content suggestions at a mid market price
- Watch out for: Capterra lists no free trial
Which Profound alternative is best for small budgets?
SE Visible and Otterly.AI are the best Profound alternatives for small budgets: SE Visible gives 200 prompts across five engines for $79 a month billed annually, and Otterly.AI starts at $29 a month.
SE Visible (SE Ranking)
SE Visible is SE Ranking’s AI visibility product, covering ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode on its entry plan.
- Pricing: $79 a month billed annually for 3 projects and 200 prompts, according to Exploding Topics
- Choose it over Profound if: you need wide engine coverage and many prompts on a small budget
- Watch out for: weekly rather than daily updates
Otterly.AI
Otterly.AI checks prompts daily in ChatGPT, Google AI Overviews, Perplexity and Copilot, supports more than 50 countries and includes GEO URL audits. We cover its own alternatives in Otterly.AI alternatives.
- Pricing: $29 a month for 15 prompts, $189 for 100 and $489 for 400, according to Capterra
- Choose it over Profound if: you want to start tracking for a small monthly cost
- Watch out for: AI Mode, Gemini and Claude are paid add ons
Which Profound alternative fits teams already using an SEO suite?
Teams already paying for Semrush or Ahrefs should test those suites’ AI visibility features first, because the data sits beside rankings and keyword research and avoids another contract.
Semrush AI Visibility Toolkit
Semrush’s toolkit gives an AI visibility score, daily prompt tracking, competitor comparisons and an AI crawlability check.
- Pricing: $99 a month per domain as an add on according to Semrush’s knowledge base, with 50 extra prompts for $60 a month; included for one domain in Semrush One plans
- Engines: ChatGPT, Gemini, Google AI Overviews and AI Mode
- Watch out for: 25 prompts on the standalone add on
Ahrefs Brand Radar
Ahrefs Brand Radar shows how brands appear in AI answers using Ahrefs’ prompt dataset, with optional custom prompt tracking.
- Pricing: Brand Radar AI from $199 a month; custom prompt packages from $50 a month for 2,500 checks, according to Ahrefs
- Choose it over Profound if: you want market wide AI visibility data inside a tool your team already uses
- Watch out for: it is an add on to an Ahrefs plan, which starts at $129 a month
How do Profound alternatives compare on price?
Published entry prices for Profound alternatives range from $29 a month for Otterly.AI to $250 a month for Scrunch, while Profound’s brand pricing is now largely custom.
Entry prices are not the whole story. Before comparing, check the number of prompts, the engines included without add ons, update frequency and the number of countries or projects on each plan. Our Peec AI alternatives guide shows how to calculate cost per prompt and cost per answer.
Are there free alternatives to Profound?
Yes. Google Search Console and Bing Webmaster Tools now report AI visibility for free, and a monthly manual prompt log covers the assistants they do not.
- Google Search Console launched generative AI performance reports in June 2026, showing impressions in AI Overviews and AI Mode, rolling out to a subset of sites first (Google Search Central).
- Bing Webmaster Tools has an AI Performance report showing citations in Microsoft Copilot and Bing’s AI summaries (Search Engine Land).
- A manual prompt log: run your buying questions in each assistant three times a month and record mentions and citations, as described in our guide to LLM mentions per 100 queries.
When is Profound still the right choice?
Profound is still the right choice for large enterprises that need many engines, enterprise security and compliance, dedicated support and agent driven workflows on top of tracking.
- Engine coverage: up to 10 answer engines on Enterprise, according to Capterra.
- Enterprise requirements: SSO, SAML and SOC2 compliance, multiple companies tracked and dedicated Slack support.
- Beyond tracking: AI agents, a context manager and AI search ad tools, according to the company (CMSWire).
- Analyst recognition: Profound says it was named a Representative Vendor in Gartner’s first Market Guide for Answer Engine Visibility Tools (CMSWire).
Which features matter most when replacing Profound?
When replacing Profound, prioritise engine coverage, prompt volume, citation source analysis, update frequency, country coverage and reporting integrations, in that order for most teams.
| Feature | Why it matters | Questions to ask vendors |
|---|---|---|
| Engine coverage | Buyers use several assistants, and Google’s surfaces differ | Which engines are included, and which cost extra? |
| Prompt volume | Enough prompts to cover products, stages and markets | How many prompts, and what do extra prompts cost? |
| Citation source analysis | Shows which domains feed answers, so you know where to earn mentions | Can I see cited domains and URLs per prompt? |
| Update frequency | Daily data shows changes faster than weekly | How often is each prompt run on each engine? |
| Countries and languages | Answers differ by market and language | Which countries and languages are supported per plan? |
| Reporting | Data needs to reach leadership dashboards | Is there an API, export or Looker Studio connector? |
Engine coverage deserves particular care: ChatGPT’s share of generative AI web visits fell to about 53% by May 2026 as Gemini rose to about 27 to 28% (Similarweb), and Ahrefs found AI Mode and AI Overviews shared only 13.7% of cited URLs for the same query (Ahrefs).
How do you switch from Profound without losing your history?
Switch from Profound by exporting prompts, competitors and results, running the new tool in parallel with identical prompts for a month, and recording the difference between the two so trends stay comparable.
- Export your prompt list, competitors and historical results from Profound.
- Load the same prompts and competitors into the new tool.
- Run both in parallel for four weeks, ideally across the same engines.
- Record the typical difference in mention rate between the tools.
- Annotate the switch in reports and continue the trend in the new tool.
Repeat runs matter in any tool: research by SparkToro and Gumshoe found AI tools gave the same list of brand recommendations twice less than 1 time in 100 (Search Engine Land). For a wider comparison, see our guide to AI visibility tracking tools.
How Crawl To Click helps teams choose an AI visibility platform
Crawl To Click is an SEO and AI visibility consultancy, and we are tool agnostic. Before recommending a platform, we build the prompt set from real buying questions, run a manual baseline across the main assistants and markets, and work out which engines, prompt volumes and countries a client actually needs. For some large brands that points to an enterprise platform; for most mid sized software, healthcare, property and ecommerce businesses, a mid market tracker plus free data from Search Console and Bing Webmaster Tools covers what matters. We then connect AI visibility reporting to organic leads so the spend can be justified. Learn more about our approach.
FAQs on Profound alternatives
What is the best alternative to Profound?
The best alternative depends on your team: Scrunch for enterprise and agency features with published pricing, Peec AI or AthenaHQ for mid market teams from about $95 a month, SE Visible or Otterly.AI for small budgets, and Semrush or Ahrefs if you already use those suites.
How much does Profound cost?
Capterra lists Profound Starter at $99 a month for 50 prompts on ChatGPT and Growth at $399 a month for 100 prompts across three engines, with Enterprise on custom pricing. A competing tool reported in October 2026 that the Starter and Growth brand plans were withdrawn in September 2026, so confirm current pricing with Profound.
Is Profound worth it for small businesses?
For most small businesses, an enterprise platform such as Profound is more than they need. Lower cost trackers such as Otterly.AI from $29 a month or SE Visible from $79 a month, plus free AI reports in Search Console and Bing Webmaster Tools, usually cover their needs.
Which AI engines does Profound track?
According to Capterra, Profound’s Enterprise plan covers up to 10 answer engines, while its Starter plan covered ChatGPT only and Growth covered three engines. Engine coverage on trials and agency plans is narrower than on Enterprise.
Is there a free alternative to Profound?
Google Search Console’s generative AI performance reports and Bing Webmaster Tools’ AI Performance report are free and show how your site appears in Google’s AI features and Microsoft Copilot. A monthly manual prompt log can cover other assistants.
How much funding has Profound raised?
Profound announced a $180 million Series D at a $1.8 billion valuation on 15 September 2026, co led by Sequoia Capital and Kleiner Perkins, less than seven months after a $96 million Series C.
Need an independent view on your AI visibility platform?
Whether you are paying for an enterprise platform or choosing your first tracker, we will tell you what you actually need based on your prompts, engines and markets. Request an independent review.
Disclaimer: Prices, plans and features were checked in October 2026 from the linked sources and may change; Profound’s published plans differ between sources, so confirm directly with the vendor. Funding and customer figures are as stated by the company and reported by CMSWire.
