Updated: October 2026. Features and prices checked this month and linked to their sources.
Search for “ChatGPT SEO tools” and you will find lists of plugins that stopped working in 2024. The landscape has changed twice since: custom GPTs replaced plugins, then apps and a new Plugin directory arrived. At the same time, a separate category of tools appeared to check whether ChatGPT mentions your brand at all. This guide sorts out what works in 2026.
The short answer: the best ChatGPT SEO tools in 2026 fall into three groups. To use SEO data inside ChatGPT, use the official Semrush app, other vendor apps in ChatGPT’s Plugin directory, custom GPTs or the AIPRM browser extension. To use ChatGPT itself as an SEO checker, give it your page, export or brief and a structured prompt. To check how visible your brand is in ChatGPT, use trackers such as Otterly.AI, Peec AI, SE Visible, Semrush’s AI Visibility Toolkit or Ahrefs Brand Radar, alongside manual checks and GA4 referral tracking.
What are ChatGPT SEO tools?
ChatGPT SEO tools are tools that either bring SEO data and workflows into ChatGPT, use ChatGPT to check and improve SEO work, or measure how visible a brand or website is inside ChatGPT’s answers.
| Type | What it does | Examples |
|---|---|---|
| SEO data inside ChatGPT | Connects ChatGPT to SEO platforms or prompt libraries | Semrush app in ChatGPT, custom GPTs, AIPRM |
| ChatGPT as the checker | Reviews pages, titles, content, schema and exports you provide | ChatGPT with file uploads and structured prompts |
| Visibility in ChatGPT | Measures how often ChatGPT mentions or cites your brand | Otterly.AI, Peec AI, SE Visible, Semrush AI Visibility Toolkit, Ahrefs Brand Radar |
The third group has become important quickly: ChatGPT reached 1 billion weekly active users in 2026 (Yahoo Tech) and users send about 2.5 billion prompts a day (TechCrunch).
Do ChatGPT plugins for SEO still exist?
The original ChatGPT plugins ended in April 2024, but the name is back: since July 2026, ChatGPT’s Plugin directory lists plugins made up of apps, skills and app templates. Old SEO plugin lists from 2023 are out of date.
- Original plugins stopped starting new conversations on 19 March 2024 and ended entirely on 9 April 2024, with GPTs as the official replacement (Drag).
- OpenAI launched apps in ChatGPT and the Apps SDK, built on the Model Context Protocol, at DevDay on 6 October 2025 (SiliconANGLE).
- Since 9 July 2026, the app directory has moved into the Plugin directory, where plugins can include skills, apps and app templates. The directory is visible on all ChatGPT plans, but what you can install depends on your plan, workspace settings, region and role (OpenAI Help Center).
When you see a 2023 list recommending SEO plugins by name, assume they no longer work unless the vendor has rebuilt them as an app or plugin in the current directory.
What are the best ChatGPT SEO tools in 2026?
The best ChatGPT SEO tools in 2026 are the Semrush app in ChatGPT, vendor apps in the Plugin directory, custom GPTs, AIPRM, ChatGPT itself for checks, and AI visibility trackers for measuring how ChatGPT describes your brand.
| Tool | Type | Best for | Price |
|---|---|---|---|
| Semrush app in ChatGPT | SEO data inside ChatGPT | Asking questions of live Semrush data in chat | Requires eligible Semrush and ChatGPT access |
| Plugin directory apps | SEO data inside ChatGPT | Connecting other SEO and analytics tools | Depends on vendor and plan |
| Custom GPTs | SEO workflows inside ChatGPT | Repeatable checks with your own instructions | Included with ChatGPT plans that support GPTs |
| AIPRM | Browser extension | Prompt templates for SEO tasks | Free features; premium features as in app purchases |
| ChatGPT (file uploads and prompts) | ChatGPT as checker | Reviewing pages, exports and briefs | Free and paid plans |
| Otterly.AI | Visibility in ChatGPT | Low cost daily tracking | From $29 a month |
| Peec AI | Visibility in ChatGPT | Daily tracking with source analysis | From $95 a month |
| SE Visible | Visibility in ChatGPT | Many prompts on a small budget | $79 a month, billed annually |
| Semrush AI Visibility Toolkit | Visibility in ChatGPT | Semrush users | $99 a month |
| Ahrefs Brand Radar | Visibility in ChatGPT | Ahrefs users wanting market wide data | From $199 a month (add on) |
Sources: Business Wire, OpenAI, Chrome Web Store, Capterra, Peec AI, Exploding Topics, Semrush, Ahrefs. Checked October 2026.
Which ChatGPT apps help with SEO?
The most established SEO app in ChatGPT is Semrush’s official app, launched in December 2025, which lets users query live Semrush data such as traffic, rankings, visibility, keyword clusters and gap analyses from inside a ChatGPT conversation.
- Users sign in to Semrush once, and the app respects their Semrush permissions (Business Wire).
- Semrush describes uses such as competitor monitoring, content briefs and recurring reports sent to Google Docs, Notion, Slack or email, including workflows built with OpenAI’s Agent Builder (Business Wire).
- Availability depends on plan and region, so check eligibility in the Plugin directory and in Semrush’s documentation.
Other SEO and analytics vendors are adding apps over time. Search the Plugin directory for the tools you already pay for before adding new ones, and check what data each app can access in your workspace.
Which browser extensions add SEO features to ChatGPT?
AIPRM is the best known browser extension for SEO work in ChatGPT: it adds a library of prompt templates and prompt management tools to the ChatGPT interface. Its Chrome Web Store listing shows about 1 million users and a 4.4 out of 5 rating from about 3,400 reviews (Chrome Web Store).
- Strengths: ready made prompts for keyword research, briefs and content tasks; team prompt sharing.
- Watch out for: an AIPRM account is required, premium features are paid, and extensions can read pages you visit, so check your organisation’s security policy before installing.
- Alternative: keep your own prompt library. Our list of 100 ChatGPT prompts for SEO is free to copy.
Are custom GPTs useful for SEO checks?
Custom GPTs are useful for repeatable SEO checks because you can save instructions, checklists and reference files once and reuse them, but public SEO GPTs vary widely in quality and rarely have live ranking data.
Build your own rather than relying on unknown public ones. A simple on page checker GPT needs only instructions and your checklist:
Name: On page SEO checker
Instructions:
You review web pages for on page SEO. When the user pastes a URL's
content or uploads an HTML file:
1. Report the title tag, its length and whether the main keyword is near the start.
2. Report the meta description and its length (target 140 to 160 characters).
3. List H1, H2 and H3 headings and flag missing or duplicate H1s.
4. Check whether the first 100 words answer the main question.
5. List images without alt text.
6. List internal links and suggest two more relevant ones from the sitemap file.
7. Flag claims and statistics without a source.
Return a table: check, finding, priority (high, medium, low), fix.
Never invent data you were not given.
Knowledge files: sitemap export, style guide, SEO checklist.Keep confidential data out of GPTs you share outside your organisation, and test each GPT on pages where you already know the right answer.
How do you use ChatGPT as an SEO checker?
Use ChatGPT as an SEO checker by giving it the real material, such as page HTML, a Search Console export or a brief, and a structured prompt that asks for specific checks and a table of findings.
| Check | What to give ChatGPT | Prompt pattern |
|---|---|---|
| Title and meta review | Titles and descriptions for 20 pages | Flag length issues, duplicates and missing keywords; suggest rewrites |
| Content against a brief | Draft plus brief | List brief requirements missing from the draft and unsupported claims |
| Search Console analysis | CSV export of queries and pages | Find queries in positions 4 to 15 with high impressions, grouped by page |
| Schema review | JSON LD plus visible page text | List errors and mismatches with visible content |
| Internal linking | Article text plus list of site URLs | Suggest five relevant internal links with anchor text |
| Log file sample | Server log extract | Summarise crawler activity by bot and status code |
Two rules make the output trustworthy: always provide the data rather than asking ChatGPT to look it up from memory, and spot check every finding before acting on it.
Which tools check your website’s visibility in ChatGPT?
The tools that check your visibility in ChatGPT are AI visibility trackers: they run your prompts in ChatGPT, often alongside other assistants, and report how often you are mentioned and cited compared with competitors.
| Tracker | ChatGPT on entry plan | Starting price | Prompts |
|---|---|---|---|
| Otterly.AI | Yes | $29 a month | 15 |
| Peec AI | Yes, as one of 3 chosen models | $95 a month | 50 |
| SE Visible | Yes | $79 a month, billed annually | 200 (weekly) |
| Semrush AI Visibility Toolkit | Yes | $99 a month | 25 |
| Ahrefs Brand Radar | See vendor | From $199 a month (add on) | Prompt packages from $50 a month |
| Profound | Capterra lists ChatGPT on Starter; plans may have changed | Capterra lists $99; confirm with Profound | 50 |
Sources as above, plus Capterra on Profound. For deeper comparisons, see our guides to Peec AI alternatives and Otterly.AI alternatives.
How do you check manually whether ChatGPT mentions your website?
Check manually by asking ChatGPT, with search on, the buying questions your customers ask, three times each in fresh chats, and recording whether your brand is named, how it is described and which pages are cited.
- Write 15 to 25 buying questions across stages: options, comparisons, pricing and validation.
- Open a new chat for each question so earlier answers do not influence the next.
- Turn on search for questions about current options, prices or local providers.
- Run each question three times and record mentions, position, description and cited URLs.
- Repeat monthly and compare the mention rate.
Repeat runs matter: research by SparkToro and Gumshoe found AI tools returned the same list of brand recommendations twice less than 1 time in 100 (Search Engine Land). Also check that your robots.txt allows OpenAI’s search crawler, because sites that block it will not appear in ChatGPT search answers (OpenAI). Our guide on how ChatGPT chooses sources explains the rest of the process.
How do you track traffic from ChatGPT to your website?
Track ChatGPT traffic in Google Analytics 4 by filtering session source with a regular expression for ChatGPT’s domains and adding your key events, so you see leads as well as visits.
chatgpt\.com|chat\.openai\.comChatGPT referrals are usually small in number but valuable: at Ahrefs, AI search sent 0.5% of visitors but 12.1% of signups over 30 days (Ahrefs). Track them separately from other referral traffic.
What can ChatGPT SEO tools not do?
ChatGPT SEO tools cannot see live rankings or traffic unless connected to a data source, cannot guarantee that ChatGPT will mention your brand, and can produce confident but wrong findings.
- No live data by default: without an app or your export, ChatGPT does not know your rankings, traffic or backlinks.
- Inconsistent answers: the same check can give different results; use structured prompts and tables.
- No guaranteed visibility: trackers measure mentions; improving them depends on content, brand consistency and third party sources.
- Third party sources dominate citations: in Similarweb’s US data, Wikipedia and Reddit took about 13% and 12% of ChatGPT citations (Similarweb), so your own site is only part of the picture.
Which ChatGPT SEO tool should you choose?
Choose based on the job: use apps or GPTs to work with SEO data in ChatGPT, use ChatGPT with structured prompts for checks, and use a tracker to measure your visibility in ChatGPT.
| If you want to… | Use |
|---|---|
| Ask questions of your Semrush data in chat | Semrush app in ChatGPT |
| Run the same on page checks every week | A custom GPT with your checklist |
| Use ready made SEO prompts | AIPRM or a saved prompt library |
| Review a page, export or brief | ChatGPT with file uploads and a structured prompt |
| Measure how often ChatGPT mentions you, cheaply | Otterly.AI or SE Visible |
| Track ChatGPT plus other assistants daily | Peec AI |
| Keep everything inside your SEO suite | Semrush AI Visibility Toolkit or Ahrefs Brand Radar |
For the wider landscape of AI tools for SEO, see our list of the best AI SEO tools.
How Crawl To Click uses ChatGPT in SEO work
Crawl To Click is an SEO and AI visibility consultancy, and ChatGPT sits in our workflow in two roles. As a working tool, it helps analyse Search Console and crawl exports, draft briefs and review pages against checklists, always with the data supplied and every finding checked. As a channel, it is something we measure: we test clients’ buying questions repeatedly, track mentions and citations, and connect ChatGPT referrals to leads in analytics. We do this for software, healthcare, property and ecommerce businesses, and we recommend tools based on what each client already pays for. Learn more about our approach.
FAQs on ChatGPT SEO tools
What is the best ChatGPT SEO tool?
It depends on the job. The Semrush app in ChatGPT is the strongest way to use SEO data inside ChatGPT, a custom GPT suits repeatable checks, and trackers such as Otterly.AI, Peec AI or SE Visible are best for checking how visible your brand is in ChatGPT.
Do ChatGPT plugins for SEO still work?
The original ChatGPT plugins ended in April 2024. Since July 2026, ChatGPT’s Plugin directory lists a new kind of plugin made up of apps, skills and templates, so look there for current SEO integrations rather than at older plugin lists.
Can ChatGPT check my website’s SEO?
Yes, if you give it the material. Paste or upload your page content, titles, schema or a Search Console export and ask for specific checks in a table. ChatGPT cannot see live rankings or traffic unless connected to a data source.
How do I check if ChatGPT mentions my website?
Ask ChatGPT, with search on, the buying questions your customers ask, three times each in fresh chats, and record mentions and cited pages. For ongoing tracking, use a tool such as Otterly.AI, Peec AI, SE Visible or Semrush’s AI Visibility Toolkit.
Is there a free ChatGPT SEO checker?
ChatGPT’s free plan can review content you paste in, and AIPRM offers free prompt templates. For visibility, manual checks and Google Analytics referral tracking are free, while dedicated trackers start at $29 a month.
How do I track traffic from ChatGPT in Google Analytics?
In GA4, filter session source with a regular expression matching chatgpt.com and chat.openai.com, add your key events, and report ChatGPT traffic separately from other referrals.
Want to know how ChatGPT describes your brand?
We will test the questions your buyers ask in ChatGPT, show you where you appear and what to fix first. Request an AI visibility baseline.
Disclaimer: Features, availability and prices were checked in October 2026 from the linked sources and may change; availability of apps and plugins depends on your ChatGPT plan, workspace and region. ChatGPT is a trademark of OpenAI; Crawl To Click is not affiliated with OpenAI.
